News: Brokerage

MYKA selects Rockefeller Center amid U.S. expansion

Manhattan, NY According to Tishman Speyer, MYKA, a Greek frozen yogurt brand, has signed a 10-year lease for a 482 s/f space at 1270 Avenue of the Americas at Rockefeller Center. In the transaction, MYKA was represented by Eli Gold and Michael Shkreli of RTL, while Tishman Speyer was represented in-house by Kathryn Brody.

MYKA is a globally recognized authentic Greek frozen yogurt brand introducing a new gourmet category within the ice cream space, crafted from premium Greek yogurt. Founded in Madrid in 2023 by entrepreneurs Natalia Morales and Javier Ezquerro, MYKA has expanded with over 200 franchises signed across more than 19 countries, evolving from a local artisanal concept into a global sensation in major cities such as Madrid, Barcelona, and Mexico City.

MYKA opened its first U.S. location in Miami Beach, Florida, in December 2025, and is set to open upcoming locations in London, Hong Kong, Paris, and Sao Paulo. Each MYKA store features its own in-store workshop, where yogurt is made fresh daily alongside more than 30 gourmet toppings. MYKA’s proprietary recipe combines artisanal Greek yogurt with pasteurized milk and high-quality kefir to preserve the probiotic benefits, protein content, and creamy texture of traditional Greek yogurt, without artificial additives or industrial substitutes.

Toppings range from handmade crumbles and fruit compotes to granolas and its signature baklava. Guests can customize their creations from MYKA’s signature bases: Classic Greek Frozen Yogurt made with goat’s kefir, rotating seasonal flavors, and fruit-forward sorbets offering vegan and lactose-free options. The result is an elevated sensory experience rooted in simplicity, authenticity, and craftsmanship.

The addition of MYKA further strengthens Rockefeller Center’s position as one of New York City’s premier mixed-use destinations. With a dining lineup that includes acclaimed restaurants such as Jupiter, NARO, and 5 Acres, alongside convenient grab-and-go concepts like Daily Provisions and Miznon, as well as specialty offerings such as The Tipsy Baker and Lil Sweet Treat, Rockefeller Center offers a wide range of options for office tenants, visitors, and New York City residents, reinforcing its role as a destination.

READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,

The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

There was a time when an offering memorandum (OM) was pretty bare bones, some photos, a few bullet points on income, and a rent roll thrown in at the back. That used to get the job done. Not anymore. In 2025, buyers are sharper, faster, and more selective. They’re looking
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

July 1, 2025 is the deadline for US banks to begin to adopt Basel III banking standards and July 14, 2025 is the deadline for U.S. banks to adopt ISO 20022 messaging standards. Both will have a significant effect on the banking and commercial real estate (CRE) finance sectors.