Bertwood Realty arranges 1,100 s/f lease for Arianna

Manhattan, NY Bertwood Realty arranged the signing of a 1,100 s/f, five-­year lease for the Israeli cosmetics company Arianna at 193 Spring St. in Soho. Utilizing Dead Sea minerals, Arianna’s innovative line of all-­natural skincare products rejuvenates skin and fights the signs of aging. With four locations in the northeast, Spring St. will be their second New York City location. “Soho’s demographics align perfectly with Arianna’s knowledgeable consumer base,” said Bertrand de Soultrait, president of Bertwood Realty. “But it’s a challenge to make the economics in Soho work because rents are so high. We needed to find a location on the rise, yet something that could still deliver results from day one. Because Spring at Thompson is 1/3 the price of being at West Broadway, Arianna can achieve results from day one.” 193 Spring St. is close to the E Train and just a few doors down from Dominique Ansel’s Bakery, home to the legendary Cronut. Bertwood Realty represented both the tenant and the landlord, Goldberg Group. Asking rent was $300/sq ft. The tenant took possession the first of the New Year and plans to open by April. Bertwood represented both the landlord and tenant in this transaction.