News: Brokerage
Posted: October 14, 2025

WOW Brand signs 8,200 s/f lease at GFP Real Estate’s 520 Eighth Ave.

Manhattan, NY GFP Real Estate said that TOT Payments, LLC (d.b.a. WOW Brand), a financial services platform, has signed a new seven-year lease for 8,200 s/f on the 9th floor of 520 Eighth Ave.in Midtown.

Matthew Mandell of GFP Real Estate represented the landlord, GFP Real Estate, in the transaction.  Allen Gurevich and Matthew Colavita of GFP Real Estate represented the tenant.

“Wow is a dynamic, fast-growing company, and we’re proud that GFP was able to accommodate their expansion within our portfolio,” said Gurevich.  “It’s exciting to see them take space in one of our premier Midtown properties, and we look forward to supporting their continued growth here.”

Wow Brand will relocate its New York offices from GFP’s 40 Exchange Pl. in the Financial District — where the company currently occupies 5,400 s/f — to its new headquarters at 520 Eighth Ave. later this year. The space, previously occupied by General Vision Services Corp., will be renovated by GFP Real Estate to meet Wow Brand’s needs, including a new building-standard showroom and office installation and upgraded bathrooms.

Tags: Brokerage New York City
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