Herman and Hochanadel of JLL represent tenant, Toy Industry Association Inc., in 16,833 s/f lease

New York, NY JLL has completed a new, direct transaction for the Toy Industry Association Inc. at 1375 Broadway with Westbrook Partners. The not-for-profit trade association signed a lease for 16,833 s/f at the class A, 510,000 s/f office building. The tenant was represented by Ellen Herman, executive vice president, and TJ Hochanadel, vice president, both with JLL. Building owner Westbrook Partners was represented by Paul Amrich, vice chairman and Neil King, senior vice president, with CBRE Inc. “The Toy Industry Association represents the ultimate in creative companies, businesses involved in the design, manufacture and creation of toys and youth entertainment products,” said Herman. “We were able to find new, modern space in a unique building that ensures the trade association remains centrally located for the benefit of its employees and the companies involved in the industry sector it represents.” The Toy Industry Association signed a 10-year lease for 16,833 s/f of office space and will occupy a portion of the 10th floor at 1375 Broadway, which is located between West 37th and West 38th Sts. The trade association is relocating to the building from its previous offices at 1115 Broadway. The 26-story 1375 Broadway was designed in the Art Deco style by Buchman & Kahn, with construction completed in 1928. Westbrook Partners acquired the property from Savanna in mid-2015. Prior to the sale, the office building underwent a multimillion dollar capital improvement program that included a new, modern entrance and lobby. JLL is a leader in the New York tri-state commercial real estate market, with more than 2,300 of the most recognized industry experts offering brokerage, capital markets, property/facilities management, consulting, and project and development services. In 2015, the New York tri-state team completed approximately 32.6 million square feet of lease transactions; arranged investment sales, notes, debt and equity transactions valued at more than $8.2 billion; managed projects valued at $7.8 billion; and oversaw a property management, facilities management and agency leasing portfolio exceeding 141 million s/f.