GFP Real Estate signs three leases at 322 Eighth Ave. totaling 38,190 s/f

New York, NY According to GFP Real Estate, LLC, three tenants have expanded their presence at 322 Eighth Ave., signing new leases totaling 38,190 s/f.

“Anytime you can keep a tenant in place and accommodate their growth it’s a win-win for both the landlord and the tenant,” said Allen Gurevich, senior managing director of GFP Real Estate. “Purple PR, Alzheimer’s Foundation of America and Courtside Ventures Management each needed additional space as their businesses continue to grow; we were thrilled to accommodate them at 322 Eighth Ave.”

• In the first transaction, Purple PR, a global public relations agency for fashion, beauty, lifestyle and entertainment luxury brands, signed a four-year lease for 5,200 s/f of additional office space, bringing their total occupancy at the building to approximately 18,000 s/f. The global agency has been in the building since 2019 and now occupies three floors. Purple PR will use its new space in New York for additional showrooms and offices. Simon Landmann of JLL represented the tenant, Purple, while Allen Gurevich of GFP Real Estate represented the landlord, GFP Real Estate, in the transaction.
• In the second transaction, Alzheimer’s Foundation of America, a non-profit organization that supports individuals, families and caregivers affected by Alzheimer’s disease, signed a 10-year lease for 2,054 s/f of additional office space, bringing their total occupancy at the building to 15,690 s/f. The organization is now on the 7th and 16th floor. Gurevich of GFP Real Estate represented the landlord and dealt directly with the tenant in this transaction.
• In the third transaction, Courtside Ventures Management, a venture fund company investing in early-stage sports, collectibles, fitness and gaming companies, signed a 10-year lease for 1,800 s/f of additional space, bringing their total occupancy at the building to 4,500 s/f. The company will now occupy the entire 19th floor. Jeff Sharon of JSRE Management represented the tenant, Courtside Ventures Management, while Gurevich of GFP Real Estate represented the landlord, GFP Real Estate, in the transaction.