New York, NY GFP Real Estate, LLC completed 11 new lease transactions totaling 15,525 s/f at the Flatiron District’s 230 Fifth Ave., also known as the New York Market Center. Jane Gural-Senders, principal of GFP Real Estate, represented the landlord, GFP Real Estate in each lease. The building is now 95% leased.
Built in 1914 and designed by the architectural firm of Schwartz & Gross, 230 Fifth Ave. is a 20-story, 465,000 s/f Beaux Arts-style office building located in the Flatiron District in Midtown South. Acquired by GFP Real Estate in 1958, the building is home to over 140 showrooms.
“230 Fifth Ave. is New York City’s premier home fashion and design showroom destination—and one of the only specialized buildings left in the city,” said Gural-Senders, principal of GFP. “After seeing a number of companies leave the building after the onset of the pandemic, we have seen a flurry of leasing activity over the past six months, nearly filling up the entire building. Home textile companies understand the value of having their offices and showrooms at the epicenter of the home design and home fashion world.”
The specialty showroom building is the New York hub of the Home Textiles Industry, home to over 140 luxury home fashion accessories companies.
New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,