Manhattan, NY The Feil Organization signed a 42,000 s/f, 12-year expansion lease with MiQ Digital USA, an AI-powered advertising platform at 261 Fifth Ave. A tenant since 2018, MiQ Digital will relocate from its 23,400 s/f space on the 25th and 26th floors to the entire 21st and 20th floors and partial 19th floor.
The Feil Organization was represented in-house by Andrew Wiener, Kyle Young and Tim Parlante. MiQ Digital USA was represented by Chase Gordon and Tyler Marshall from Transwestern and Josh Kurstin from Colliers.
Designed to support the company’s evolving operational needs, The Feil Organization will construct interconnecting internal staircases to create larger, contiguous floor plates. In addition, to further elevate the experience for all tenants, the rooftop amenity space will be upgraded with enhanced landscaping and furnishings.
“MiQ Digital’s decision to more than double its space at 261 Fifth Ave. across three floors speaks to the strength of our partnership and our ability to provide tenants with space that supports their growth,” said Andrew Wiener, head of commercial office leasing at The Feil Organization. “As companies continue to prioritize high-quality, flexible office environments, we are proud to deliver scalable workplaces and amenities that support our tenant’s success.”
“261 Fifth Ave. has been a great location for us as we’ve grown. The central location allows for our people to commute from all over, so it was our goal to continue our operations within the building,” said RC Whitehouse, global chief people officer at MiQ Digital. “Expanding across larger floor plates gives us the flexibility and connectivity we were looking for and allows us to create a workspace that supports different ways of working and collaborating. It reinforces our commitment to overdelivering for our people so they deliver exceptional service to our clients.”
261 Fifth Ave. is a 25-story, 450,000 s/f office building located in the city’s NoMad submarket. The Feil Organization recently invested $20 million into revitalizing the property, which included offering customizable pre-built spaces and upgrading the retail storefronts, entryway, lobby, common areas, and elevators. The pre-build program continues to attract strong interest from a growing roster of prospective tenants. Situated just blocks from the bustling 25th to 30th St. Broadway corridor, tenants benefit from quick access to an array of new hotels and restaurants in the neighborhood.
New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,