Abrams launches masonre, brokerage & advisory firm

New York, NY David Abrams, former Newmark and RKF managing director, launched masonre, a Miami and NYC-based real estate brokerage and advisory firm. Abrams has brought on retail specialist Eliot Goldschmidt as director. Both Abrams and Goldschmidt will focus on leading the growth of trophy retail assets and brands in New York City, Miami, and Los Angeles.

“I started masonre wanting to create a firm that focuses on partnership and collaboration,” stated Abrams. “We are not just brokers, we are a brand’s third arm and are there to advise when it comes to a landlord’s new development or a tenant’s expansion and help them from start to finish. We understand vision, provide expert insight into the real estate landscape, and unify both owner and operator.”

Recent examples of successful partnership and execution include:

masonre served as landlord’s representation in Miami for:

• Represented Chaim Cahane and Dov Tepper of Forte Capital in a long-term, 9,000 s/f, lease of the entire building at 45 NE 41^st St. in Miami’s Design District for Material Bank, the world’s largest material marketplace for the architecture and design industry.

masonre partnered with Crescent Heights to merchandise and market a new retail and hotel development in the heart of Miami Beach and executed three leases:

• A 10-year, 13,000-square-foot lease with Rooftop Cinema Club. This location serves as its first Miami location
• A 10-year, 1,200 s/f lease with SunLife Organics. This location serves as its first East Coast location with 15 locations in the West Coast
• A 10-year, 2,121 s/f lease with Peter Alexander Salon

masonre served as tenant’s representation for:

• A 12-year, 1,773 s/f, ground floor lease at 2323 N. Miami Ave. in Miami’s Wynwood neighborhood for Novela, a Mediterranean café and restaurant. This location serves as its first area location.
• Another 12-year, 1,414 s/f, ground floor lease at 2323 N. Miami Ave. for YO BK, a yoga and pilates studio that originated in Brooklyn. This location serves as its first area location.

masonre served as tenant’s representation in NYC for:

• Represented Athena Club, a subscription-based personal care products and services company, who recently announced it raised $15 million in series A funding, in their office at 915 Broadway in the heart of the Flatiron District.
• Represented Volley Studio, an architecture rendering visualization firm, in their lease at 45 Main St. in Dumbo, Brooklyn.

masonre served as landlord’s representation in NYC for:

• Represented AFIAA, a Swiss Fund, in a 15-year, 9,616 s/f lease extension and expansion at 45 West 45^th St. between Fifth and Sixth Aves. in Midtown Manhattan for a gastropub and speakeasy. Michael Cohen of Newmark represented the tenant. The space will serve two concepts: Valerie, the upscale gastropub, had the lower (1,191 s/f), ground (3,108 s/f) and mezzanine (976 s/f) levels; and  Madame George, the new speakeasy taking 4,341 s/f of the lower level
• A 10-year, 1,000 s/f, ground floor lease at 75 Kenmare St. in Manhattan’s NoLita neighborhood with The M Jewelers. masonre, along with Newmark’s Pierce Thompson, represented AMS Acquisitions and DHA Capital, the landlord, while Jeremy Aidan of Isaacs and company represented the tenant.

Abrams’ brand experience includes but is not limited to: Vanbarton Group, Crescent Heights, Edison Properties, Jordache Enterprises, Pan Am Equities, Triumph Hotels, Bondi Sushi, Michelin-starred noda, Bed Bath & Beyond, Boffi, Alo Yoga, Brandy Melville, Credo Beauty, Chick-Fil-A, sweetgreen, SunLife Organics, Bright Horizons, and SLT.