News: Brokerage

300 East 64th St. tower undergoing renovation

Originally constructed in 1996 as one of the first luxury rental towers in the borough to introduce a new level of condo-like amenities and technology, 300 East 64th St. is undergoing a major renovation that is transforming this 30-story building into a modern condominium. A redesigned lobby not only welcomes new residents to 300 East 64th Street, but showcases the modern aesthetics of the building, which is also echoed in the hallways and in each of its 102 newly renovated apartments. Classic Marketing is the exclusive sales and marketing agent. For over twenty years, Classic Marketing LLC, a Manhattan based residential brokerage and marketing organization, has been representing the most prestigious developers and owners of luxury condominium, cooperative and rental properties in the New York metropolitan area.
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Columns and Thought Leadership
The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

There was a time when an offering memorandum (OM) was pretty bare bones, some photos, a few bullet points on income, and a rent roll thrown in at the back. That used to get the job done. Not anymore. In 2025, buyers are sharper, faster, and more selective. They’re looking
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,

A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

July 1, 2025 is the deadline for US banks to begin to adopt Basel III banking standards and July 14, 2025 is the deadline for U.S. banks to adopt ISO 20022 messaging standards. Both will have a significant effect on the banking and commercial real estate (CRE) finance sectors.