Manhattan, NY GFP Real Estate, LLC made known that Vanguarde Digital LLC has signed a three-year lease 4,410 s/f for the entire 14th floor of 333 West 39th St. in Midtown West.
Vanguarde Digital, a technology innovation and digital transformation firm delivering AI-driven solutions and workforce development programs, will utilize the space for executive offices, having selected a prebuilt, fully furnished suite that allows for immediate occupancy and operational efficiency.
Neil Joffee and Alan Steinberg of GFP Real Estate represented the landlord, 333 Associates (SPE) Inc., in the transaction. John Akleh and William Akleh of Sido New York represented the tenant.
“We’ve seen a noticeable increase in leasing activity from technology and AI-driven companies over the past several months, across firms of all sizes,” said Alan Steinberg of GFP Real Estate. “For many of these groups, speed and efficiency are critical, and prebuilt, fully wired spaces like those at 333 West 39th St. allow them to get up and running immediately. It’s a positive signal for the market and for New York City more broadly.”
The space, formerly occupied by Mori Lee Bridal, features a built-out layout with executive offices and modern infrastructure. GFP’s prebuilt program at the property includes fully furnished suites with tenant-controlled air conditioning, pantries and fully wired connectivity, catering to companies seeking plug-and-play office solutions.
Originally built in 1929 by architects Shampan & Shampan as a loft building, 333 West 39th St. has been fully renovated to offer 105,000 s/f of loft-style commercial office space across 14 stories. The building blends historic character with modern upgrades, featuring high ceilings, polished concrete floors and tenant-controlled central air conditioning, creating an open and flexible work environment.
Located in the Fashion District and the Times Square South submarket, the building offers access to a range of retail and dining options. It is also accessible via major transportation hubs, including Times Square–42nd St., the Port Authority Bus Terminal, Penn Station, Madison Square Garden and the West Side ferry terminal.
New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,