House of Spells leases 20,000 s/f at 234 W. 42nd St.; opens July 29

Manhattan, NY To quote KPop Demon Hunters, Times Square is ‘gonna be golden’ for the fandom universe as many magical adventures and experiences await this summer when NYC’s first multi-fandom retail destination House of Spells officially opens on July 29. House of Spells first U.S. location in New York City includes 20,000 s/f across two floors at 234 W. 42^nd St. between Seventh and Eighth Ave. in the space formerly occupied by Modell’s Sporting Goods and IT’SUGAR.

Founded in 2016 by Khaja Hussain, House of Spells is a multi-fandom retail destination and immersive retail experience established in the United Kingdom.combining themed entertainment with officially licensed merchandise from popular fantasy, gaming, anime, and film franchises all under one roof. House of Spells Times Square will feature cinematic environments, fan-focused experiences, photo-worthy backdrops and one-of-a-kind collectables.

Among the many fandom favorites at House of Spells include MARVEL (Spiderman, Deadpool, Captain America), Star Wars, Game of Thrones, Lord of the Rings, Harry Potter, Stranger Things, Fantastic Beasts, Vikings, FRIENDS, Squid Game, Anime, DC (Batman, Joker, Superman, Wonder Woman) and many others.

House of Spells is also introducing new fandoms for its first U.S. location including KPop Demon Hunters, Jurassic Park, Back to the Future, Super Mario, the Legend of Zelda and other surprises.

From a Baby Yoda backpack to a rare Lord of the Rings collectible Tankard to Batman’s mini Batmobile and the magical wands of Harry Potter, there is something magical to discover for fandom fanatics and families of all ages.

“As they say in Game of Thrones, ‘Winter is Coming’… to Times Square as we bring the fandom universe to the Crossroads of the World,” said Jaime Vidal, president of USA Operations at House of Spells. “Coming to the country’s most iconic entertainment capital is the perfect U.S. launching pad for us, and we can’t wait for visitors to explore the wonders, magic, mystique and enchantment of House of Spells Times Square.”

“The ultimate fandom destination is no longer across the pond in a galaxy far, far away, it is right here in Times Square, the beating heart of Midtown Manhattan which welcomes approximately 200,000 visitors daily,” said Tom Harris, president of the Times Square Alliance. “In a neighborhood where magic happens every day, we look forward to welcoming House of Spells and its mystical charm to the Crossroads of the World.”

“New York City, and in particular Times Square, is a truly magical place that welcomes visitors from around the world with visitors from the UK topping the list.  How great is it to also welcome from the UK, House of Spells. Unlike the British visitors who usually stay for a few days, this huge immersive retail experience plans to be here for years to come, attracting even more of our friends from across the pond,” said Julie Coker, President and CEO of NYC Tourism + Conventions.

“Manhattan just got even more magical. I’m delighted to celebrate the grand opening of House of Spells, which promises to become another iconic retail destination in the heart of Times Square. More than 50 million tourists pass through Times Square every year, and I’m thrilled that House of Spells chose to plant its first-ever U.S. flagship on 42^nd St. - a testament to Manhattan’s place as the world’s premier destination for retail and entertainment. Congratulations to the entire House of Spells team, and I encourage all Manhattanites and visitors to pick up a wand and explore,” said Manhattan Borough president Brad Hoylman-Sigal.

House of Spells will be open from 10 a.m. to midnight daily, seven days a week. Additional details on the grand opening, additional fandom activations along with planned events and experiences will be announced in the near future. For more information and the latest updates, please visit https://houseofspells.com.