Santomassimo of The Massimo Group publishes free "CRE Opportunity Matrix" White Paper

Cary, NC In the heat of making deals and serving customers, it's easy to lose objectivity and get bogged down in nonproductive details that cost time and money. The Massimo Commercial Real Estate Opportunity Matrix, a new white paper from best selling author and Massimo Group founder and president Rod Santomassimo, details a proven approach for keeping a consistent pipeline of high quality opportunities.

In the paper, Santomassimo discusses the analytical platform he created for the commercial real estate industry that will allow professionals to examine their business objectively with an eye to highlighting any potential pitfalls and providing strategies to overcome them. The matrix's four quadrants allow the user to pinpoint the stage of any transaction and offer specific strategies for each step.

"Every deal or relationship goes through these stages, from the initial meeting and opportunity assessment to final fulfillment. Our matrix, which we affectionately call M.O.M. for short, helps the professional navigate his or her way though the deal pipeline while minimizing trouble spots," said Santomassimo, also author of the best-selling books "Brokers Who Dominate" and "Commercial Real Estate Teams Built to Dominate." "After all, MOM knows best."

Quadrant 1, Manage, focuses on pursuing new business opportunities, which may or may not close. In Quadrant 2, Verify, the opportunity is a bit further along, perhaps in the formal proposal stage. One key to success is staying out of Quadrant 3, Avoid, which can include unrealistic expectations and may still not close. The goal is to reach Quadrant 4, Focus, in which the opportunity is nearing fulfillment and thus requires laser-like concentration to be completed. Each quadrant provides actionable advice to help the reader move a deal along.

A free copy of the white paper can be obtained here.

The white paper is the latest CRE tool created by Santomassimo, who founded The Massimo Group in 2008 to provide a formal program of personal coaching to commercial real estate brokers of all levels of experience. The firm has since expanded its services to include consulting on customized solutions regarding recruitment, hiring and management; staff restructuring; and succession and acquisition strategies. In addition, these services are now offered beyond the brokerage community to property management, mortgage brokerage and other real estate-related companies. Clients include representatives from a majority of the most successful companies in the business, including CBRE, Colliers, Cushman & Wakefield, Newmark Grubb Knight Frank,JLL, Lee & Associates, Marcus & Millichap, and many more regional and local firms.