Max Challenge selects R.J. Brunelli as national tenant representative

Retail leasing specialists R.J. Brunelli & Co., LLC has been appointed exclusive national tenant representative for Max Challenge Franchising, a franchisor of fitness centers with locations in N.J., N.Y. and CA. The Manalapan, N.J.-based chain's Max Challenge is a complete 10-week body transformation that combines fitness classes, nutritional guidance, motivation and inspiration into an easy-to-follow program. The network has 21 company-owned and franchised locations in operation, with an additional five scheduled to open in June and three others in various stages of development. Max Challenge studios are currently open in New Jersey's Monmouth, Ocean, Middlesex, Somerset, Union, Mercer, Hudson and Morris counties, as well in Staten Island, N.Y., and the metro Sacramento area in California. In New Jersey, the company is immediately seeking 2,000- to 3,000-square-foot locations in the Hoboken/Edgewater, Montclair, Bergen County and Cherry Hill markets. The chain prefers neighborhood and convenience shopping centers, but will also consider central business districts in certain areas. "We look forward to working with Max Franchising, as they move to expand their footprint throughout New Jersey, metro New York and neighboring states, and eventually nationwide," said R.J. Brunelli account manager Patti Fiore.