Himmel & Meringoff leases 5,500 s/f to Hartstrings at 1114 First Avenue

Himmel & Meringoff has signed a long-term lease with a children's apparel retailer following a four-month "pop up" experiment at 1114 First Ave. Hartstrings, a subsidiary of the Parigi Group, a leading children's branded apparel company whose merchandise is sold in 23 retail locations across the U.S. and in better department stores, has entered into a 10-year lease for its first Manhattan store in the 5,500 s/f retail space at H+M's eight-story property. Hartstrings was drawn to the location because of its proximity to Bed Bath & Beyond, which just completed a renovation of its store to include Buy Buy Baby. "Our property is situated directly across the street from BBB's big box, which draws traffic to the area," said Leslie Himmel, principal of Himmel & Meringoff. "Hartstrings was able to confirm during the pop-up phase, that BBB attracts potential customers to the area. The boutique will bring a much-needed resource to East Midtown, populated by so many families with young children." Darrell Rubens and Lee Block of the Winick Realty Group with the in-house leasing team of Mark Stein, senior vice president & director of leasing and Jason Vacker, vice president represented Himmel & Meringoff, while Benjamin Srour of Norman Bobrow & Co. acted on behalf of The Parigi Group.