
Richard Du, Agorafy, Inc.
In this day and age, your time is at a premium. There are never enough hours in the day to complete everything you would like to accomplish. We all work hard to improve ourselves and drive more business. We attempt to stay current on industry news, informed on the latest market data and research, diligently respond to calls and emails, schedule meetings and prospect for new business, and on and on. Fortunately, nowadays, technology is helping solve many of the ways we work to make tasks better, faster and more efficient.
While real estate firms work hard to provide new agents with necessary tools, technology, training, and opportunities to succeed, every allocation of time and resources comes at a cost. Thus, it is incumbent upon new real estate professionals to seek out additional mentoring and embrace resources that can help them generate leads and add insight and value to transactions for clients. What can new associates and salespeople do to help launch their career? Here are a few tips.
First, learn your territory. Becoming an effective advisor starts with knowing the lay of the land. Become familiar with key professionals, neighborhoods and market conditions in your geographic location. Similarly, work to master your industry specialization. Look to periodicals, trade magazines, association groups, and web-based resources as starting points. Establish both a macro and micro view of your local market. Consider overarching trends and then drill down to unique granular neighborhood, street and block differentiators. Walk the streets and boundaries to identify distinctions with your own eyes and from your own experience. Here, web resources, like Agorafy, can assist in reinforcing your canvassing efforts by providing an online overview of neighborhoods and availabilities with detailed property information and basic comparisons of on-market spaces.
Second, engage colleagues and learn from the seasoned veterans in your market. In some ways, the real estate business is made up of haves and have-nots. My guess is that 20% of real-estate agents account for 80% of deals. And those top producers will likely sell or lease higher-priced property, sometimes representing both parties in a transaction. This point is not meant to discourage. Rather, the lesson for young agents is to try and learn the industry from those highest producing agents. If possible, work alongside top or established agents by volunteering your time. This may mean asking for assignments, doing research or opening doors at showings. Do not be fooled, the experience and relationships you will garner will be invaluable and serve you well into the future.
Third, work to stay consistent in your chosen profession. The real estate professional must remain diligent in practicing his/her craft and putting in the work to generate continued success over time. Success starts with preparation and a drive to excel over time. Remember, practice does not make perfect, it makes permanent. So practice the correct tasks, in the proper manner, and with the highest levels of professionalism and competency in mind. Ultimately, you will achieve daily successes that will accumulate into weekly, monthly, and yearly improvements. The end result will be solid, sustained production over the long run and a rewarding career.
At Agorafy, our team is here to serve the real estate community and help everyone get informed to close more business faster.
Our open, online real estate marketplace is a powerful platform for real estate professionals to Search, Market, Research, and Connect. Quickly search and filter commercial, residential and investment sales properties in NYC’s five boroughs. Showcase buildings, property listings, assignments, as well as your company brand and professional expertise. Find available properties, research market conditions, and review detailed property information. Our tools also let you connect with interested parties and direct contacts from any desktop or web-enabled mobile device. And the Agorafy App is available for download for free on iOS and Android at the App Store and Google Play. So take advantage! Agorafy is here to provide you with broad marketing reach and a wealth of information to help you connect with clients across available property to close deals fast. Visit us today at agorafy.com!
Richard Du is the founder and CEO of Agorafy, New York, N.Y.