News:
Brokerage
Posted: October 11, 2022
Gumgum signs office lease at 1245 Broadway
New York, NY According to Corem of Sweden, and New York City-based GDS Development Management (GDSNY), GumGum, a contextual first global digital advertising platform have signed a 5-year lease at 1245 Broadway. GumGum has taken 6,500 s/f of office and terrace space over a full tower floor.
“1245 Broadway will be GumGum’s flagship farmhouse office. Our intention with the space is to not only build a communal area for our team, partners, and clients to come and collaborate but a eco-friendly, sustainability-focused office space, including a community garden on the amazing private terrace. With the beautiful facilities, amazing views, and incredible location in Manhattan, we are excited to build a truly green and sustainable office environment like no other,” said GumGum, CEO, Phil Schraeder.
GumGum is using artificial intelligence to unlock the value of every digital environment. They work with 70% of Fortune 100 companies, such as L’Oreal, Disney, T-Mobile, Clorox and Sprint, to reach targeted audiences in non-intrusive ways. GumGum, participates in over 100 billion ad auctions and performs contextual analysis on over 50 million unique pages and videos per day.
1245 Broadway is a 23-story class-A office building at the corner of 31st St. and Broadway. Designed by Skidmore, Owings & Merrill, and developed by GDSNY, the building features architectural cast-in-place concrete, large triple-glazed windows, a private club, F&B catering to tenant floors, and panoramic views of the city. The building is LEED-Gold certified.
“We are very pleased to announce another signed lease at 1245 Broadway. This time with the digital advertising platform GumGum. We continue to see a recovery for new premium office buildings in New York,” said Eva Landén, Corem’s CEO.
“We are excited to welcome GumGum to 1245 Broadway,” said Alan Rudikoff, co-founder of GDSNY. “1245 Broadway continues to be the premium media, technology, film and creative arts headquarters in Manhattan with award-winning best-in-class tenants.”
GDSNY and Corem were represented by Paul Amrich and Neil King of CBRE.
Tags:
Brokerage
MORE FROM Brokerage
Meridian Capital Group arranges 10-year retail lease for Mess at 236 West 10th St.
Manhattan, NY According to Meridian Capital Group, Jordan Langer, Noam Aziz and Carson Shahrabani of the firm’s retail leasing team have arranged a five-year lease at 236 West 10th St. in Greenwich Village
.jpg)
Quick Hits
.gif)
Columns and Thought Leadership
Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian
Let’s be real: if you’re still only posting photos of properties, you’re missing out. Reels, Stories, and Shorts are where attention lives, and in commercial real estate, attention is currency.
AI comes to public relations, but be cautious, experts say - by Harry Zlokower
Last month Bisnow scheduled the New York AI & Technology cocktail event on commercial real estate, moderated by Tal Kerret, president, Silverstein Properties, and including tech officers from Rudin Management, Silverstein Properties, structural engineering company Thornton Tomasetti and the founder of Overlay Capital Build,
Strategic pause - by Shallini Mehra and Chirag Doshi
Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
Lasting effects of eminent domain on commercial development - by Sebastian Jablonski
The state has the authority to seize all or part of privately owned commercial real estate for public use by the power of eminent domain. Although the state is constitutionally required to provide just compensation to the property owner, it frequently fails to account
.gif)