Zlokower
ABOUT
Harry Zlokower has provided public relations counsel and services over four decades to prominent real estate owners, developers, investors, brokers, lenders, lawyers, and others in New York, the nation, and around the world. Harry’s sound guidance and well-honed publicity skills have enabled his many real estate client organizations and individuals to build strong awareness among their audiences, convey targeted messaging through leading business and consumer media, appear on organizational platforms, and distribute compelling marketing materials. Harry’s work has been recognized with three prestigious Big Apple Awards from the New York Chapter of the Public Relations Society of America (PRSA-NY). He began his 18th year in 2023 as public relations advice columnist for The New York Real Estate Journal.
CONTACT
Address:
Phone:
917.541.8162
Website:
https://www.linkedin.com/in/harry-zlokower-profile/
Social:
STORIES
The art of the interview in 2023 - by Harry Zlokower
There was a time when one-on-one press interviews were often in-person meetings over lunch, cocktails or coffee, or by t...
Specify your public relations goals - by Harry Zlokower
“What are your goals?” is a simple enough question we are asked often, from personal trainers or finan...
Why media coverage should be a constant in your marketing plan - by Harry Zlokower
Building credibility and awareness are two major principles of sound real estate marketing. But even more essential and ...
Featured Columnist: Media interviews serve industry, promote business during tough market conditions - Harry Zlokower
With office buildings less than half full, according to one recent report, it is time for you to join the conversation a...
Creating or redesigning your website? What you need now - by Harry Zlokower
Websites, those essential, go-to marketing platforms, are taking on new looks and importance. Usually the first impressi...
Seeking a PR firm or agent? Draft an RFP that fits you - by Harry Zlokower
As a long-time, real estate public relations firm head and consultant, I never expected to one day be recommending use o...
Good public relations is more than content - Harry Zlokower
As websites and digital marketing proliferate, the question asked frequently is, “What do real estate firms and pr...
Public Relations: Tips for achieving desired results with PR counsel - by Harry Zlokower
You have done everything right: Vetting resumes, references, samples, even fees or salaries, yet something is not altoge...
Public Relations: Undertaking a new project? Pay attention early to media inquiries - by Harry Zlokower
As development picks up, journalists too are on the lookout, scouring records and scouting each other’s coverage i...