News: Brokerage

Alvarez joins Family First Funding Private Client Group

Shown are Melissa Cohn
and Sarah Alvarez

New York, NY Family First Funding LLC Private Client Group said that Sarah Alvarez has joined the team led by her mother, one of the nation’s leading residential originators and executive vice president, Melissa Cohn.

Prior to joining Family First Funding LLC, Alvarez served as director of referrals at Stribling & Associates where she worked for nearly a decade. She was responsible for creating and maintaining an extensive international referral network which represented over $100 million in annual sales and generated $2 million in gross commission income last year. In addition, she earned two national referral awards from Leading Real Estate Companies of The World, including the Pinnacle Award, recognizing Stribling as one of the top referral departments in the country.

In her new role as mortgage loan associate,Alvarez will draw upon her vast knowledge of the real estate industry and global client network to work alongside her mother, a tour-de-force in the mortgage business with more than 35 years of experience. 

“I am passionate about women’s issues - women in finance in particular - and I can think of no better testament to this mission than having my daughter Sarah come work with me at the Private Client Group at Family First Funding. With her skillset, she could have gone anywhere,” said Cohn. “Sarah already has a strong foundation in real estate and an incredible client network, and she will transition seamlessly to this new role. I am positive she will be just as successful in the mortgage field as she was in residential real estate.” 

Cohn started her career with CitiMortgage before launching her own mortgage brokerage company, The Manhattan Mortgage Co, Inc., in 1985. As one of the very first  independent mortgage brokers, Cohn was a pioneer in the industry , eventually growing her business into the #1 residential mortgage broker on the East Coast with more than $5 billion in annual volume. Cohn eventually sold her company, and was subsequently tapped by several other mortgage bankers before joining Family First Funding  LLC Private Client Group in 2018 where she is currently a  top originator in the company. 

Cohn’s daughter says that her mother’s illustrious career trajectory makes her the perfect teacher.  “Most daughters learn a lot from their mothers, but how many can say they are getting an A+ vocational education from an industry leader? I have always admired my mother greatly but even more so now seeing how seamlessly she navigates the complex world of mortgages. She makes a significant difference in people’s lives and it is a very powerful thing to witness. Not only is she successful, but my mother is also a tireless advocate for women helping women, and I’m so proud I get to go to work with her every day,” said Alvarez.

Cohn and Alvarez hope to raise more awareness and funds for Cohn’s  non-profit A Home of Her Own, which works with organizations to provide aid to women in need to get them on the path to financial independence. Cohn also hosts a podcast dedicated to  finance, real estate, and women’s issues.

Along with her mother, Alvarez will be based out of Family First Funding Private Client Group’s offices in Manhattan and East Hampton. 

READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
Lasting effects of eminent domain on commercial development - by Sebastian Jablonski

Lasting effects of eminent domain on commercial development - by Sebastian Jablonski

The state has the authority to seize all or part of privately owned commercial real estate for public use by the power of eminent domain. Although the state is constitutionally required to provide just compensation to the property owner, it frequently fails to account
Strategic pause - by Shallini Mehra and Chirag Doshi

Strategic pause - by Shallini Mehra and Chirag Doshi

Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian

Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian

Let’s be real: if you’re still only posting photos of properties, you’re missing out. Reels, Stories, and Shorts are where attention lives, and in commercial real estate, attention is currency.
AI comes to public relations, but be cautious, experts say - by Harry Zlokower

AI comes to public relations, but be cautious, experts say - by Harry Zlokower

Last month Bisnow scheduled the New York AI & Technology cocktail event on commercial real estate, moderated by Tal Kerret, president, Silverstein Properties, and including tech officers from Rudin Management, Silverstein Properties, structural engineering company Thornton Tomasetti and the founder of Overlay Capital Build,