Winick Realty Group rebrands to RTL, with expanded leadership team

Manhattan, NY Winick Realty Group, the esteemed New York City retail leasing and advisory firm, has rebranded to RTL and appointed an expanded executive leadership team. Steven Baker will serve as CEO and Lee Block as president. Several additional team members have assumed executive vice president and partner roles within the firm.

“For more than forty years, Winick has served as a pillar of New York City’s real estate community. Today, RTL embarks on an exciting next chapter, carrying with us our legacy while looking ahead to becoming an even stronger, more sophisticated and powerful firm,” said Baker. “Retail will remain central to our core operations but moving forward, we’re focused on reimagining the retail landscape and deploying creative strategies to maximize value for our clients in today’s dynamic market.”

The new brand represents a continued focus on the company’s core retail services, while providing room to grow, expand and bring a new perspective to the industry. In addition to tenant and owner representation, RTL’s investment sales division specializes in finding off-market deals that suit the acquisition and disposition needs of clients for commercial properties spanning all asset classes across the New York City market and the country.

“We are proud to welcome our new partners to the leadership team and look forward to working together to shape our firm’s future direction,” said Block. “Our foundation is strong, and our outlook is even brighter, driven by a team of passionate, smart, and committed brokers who excel at what they do and are dedicated to the continued growth of RTL.”

Jeff Winick founded the eponymous firm in 1982 that has since grown into one of the industry’s foremost retail brokerage firms. He will continue under The Winick Team as a top broker and mentor within RTL.

“Jeff built one of the most successful and storied retail brokerage firms in the city; the impact he’s had on the entire industry is unmatched,” said Block. “We look forward to a long and successful future for RTL with him as part of our esteemed and growing team.” 

To learn more, visit www.rtl-re.com.