TMG designs winning brochure for Ciminelli's Conventus at 57th Annual Northeastern Economic Developers Association

The Martin Group (TMG) and client Ciminelli Real Estate Corp. (Ciminelli) were awarded Best in Class, General Purpose in the Literature and Promotions category for the Conventus Brochure at the 57th Annual Northeastern Economic Developers Association Conference in Portland, ME. After a competitive vendor selection process, Ciminelli chose TMG to design and produce a 16-page high-end brochure intended to increase awareness and market Conventus to prospective tenants. Located at the northern gateway of the Buffalo Niagara Medical Campus (BNMC), Conventus is a new $100 million building with 287,000 s/f of space on the block bounded by Main, High, Ellicott and Goodrich Sts. "Conventus is a signature Ciminelli project located at the most sought-after address in the Buffalo Niagara Medical Campus. We required a very sophisticated marketing tool to help us spread the word and turned to The Martin Group to bring our vision to life," said Anne Duggan, director of marketing and public relations at Ciminelli Real Estate Corp. "TMG exceeded all of our expectations, and with the Conventus brochure, we're attracting prospective tenants, growing the BNMC and boosting the Western New York community." Latin for "union" or "coming together," Ciminelli named the building "Conventus" to reflect its connectivity to the heart of the BNMC, including the future John R. Oishei Children's Hospital, the UB Research Institute on Addictions and the new UB Medical School. Completion of the building is expected in Spring 2015. "We designed the brochure to represent the physical and metaphorical connections Conventus will create within the BNMC," said Tod Martin, principal and chief creative officer at The Martin Group. "From highly-visual design to carefully crafted copy and innovative production techniques, the Conventus brochure demanded the highest level of sophistication to fully capture this state-of-the-art building and the collaboration it will create between physicians, researchers, medical device companies and the surrounding community. TMG is thrilled to see our work recognized and is very proud of our partnership with Ciminelli." Other winners in the Literature and Promotion category include the City of Rochester, The Buffalo Niagara Enterprise, the Maryland Department of Business and Education and the Connecticut Economic Resource Center.