Category: Thought Leadership

2026 Upstate New York apartment market- by Brian Heine

2026 Upstate New York apartment market- by Brian Heine

May 26, 2026
Housing affordability is the top issue across New York state and the country. Construction costs since the end of COVID have increased such that there is little new
50 apartment marketing ideas for websites, social and online listings - by Miguel Lopes

50 apartment marketing ideas for websites, social and online listings - by Miguel Lopes

May 26, 2026
You have a lot of tools at your disposal when it comes to apartment marketing. Of course there are the two main tools: your marketing websites and listings. But savvy marketers
Local Law 97 gets all the attention. These three NYC local laws are writing the fines - by Lucas Giacalone

Local Law 97 gets all the attention. These three NYC local laws are writing the fines - by Lucas Gia...

May 26, 2026
Every building owner in New York City has heard about Local Law 97. The carbon emissions caps, the $268-per-ton penalty rate, the May 1 annual report deadline: LL97 has dominated
IREON Insights:  Don’t lose your claim: The importance of timely Mechanic’s Liens - by Richard and Stuart Zisholtz

IREON Insights: Don’t lose your claim: The importance of timely Mechanic’s Liens - by Richard a...

May 26, 2026
There has been a lot of litigation over the years pertaining to subcontractors claims and the obligation of the owner to pay for work performed and materials furnished on the
BOMA New York: When buildings compete on experience - by Sharon Hart

BOMA New York: When buildings compete on experience - by Sharon Hart

May 26, 2026
The commercial real estate industry is undergoing a fundamental shift in how buildings compete for tenants. Location still matters, and class and quality remain important, but increasingly what separates a building
The commercial classroom:  It’s all about communication - by Edward Smith Jr.

The commercial classroom: It’s all about communication - by Edward Smith Jr.

May 12, 2026
I was standing in a line in a vitamin store waiting to make a purchase and I overheard the sales clerk speaking to the customer in front of me. “Are you with the military?” he asked. The customer replied that he had been
The psychology of New York dealmaking - by Joe Aquino

The psychology of New York dealmaking - by Joe Aquino

May 8, 2026
People often think New York real estate is about buildings, rents, demographics, or money. Those things matter, but after nearly forty years in commercial real estate, I can tell you the real business
Premium experiences, proven returns: The New revenue playbook for sports venues - by Terry McIntyre

Premium experiences, proven returns: The New revenue playbook for sports venues - by Terry McIntyre

April 28, 2026
Investing in the Fan Experience as a Revenue Strategy The sports and entertainment venues that bet on premium experiences years ago are now seeing those investments pay off in packed seats, increased revenue, and industry recognition.
IREON Insights:  Research and development tax credit: Very important deadline for amendments is July 6 - by Richard Levychin

IREON Insights: Research and development tax credit: Very important deadline for amendments is July...

April 28, 2026
If you are a company that either claimed or qualify for the research and development tax credit you need to be aware of the following update resulting from the One Big Beautiful Bill Act (OBBBA).
Follow the upside: How NYC  investors are rethinking real estate - by Thomas Donovan

Follow the upside: How NYC investors are rethinking real estate - by Thomas Donovan

April 27, 2026
In my earlier years of brokerage, my team had our investor list divided into five brackets – multifamily, retail, office, industrial and development. For the most part, multifamily investors only wanted to see multifamily
Manhattan Retail, Rewritten: A Luxury Market in Transition - by Joseph Aquino

Manhattan Retail, Rewritten: A Luxury Market in Transition - by Joseph Aquino

April 24, 2026
If you walk Madison Avenue or SoHo today, you’ll feel something familiar – but not quite the same. Luxury is back in Manhattan. But it’s not the old luxury. It’s more disciplined, more strategic, and far more deliberate than what we saw in the last cycle. There are even a handful of quality spaces still available, with retailers watching from the sidelines, waiting for the right moment.
NYSCAR April 2026 president’s message - by Mercedes Brien

NYSCAR April 2026 president’s message - by Mercedes Brien

April 14, 2026
We invite you to the 24th Annual NYS Commercial Association of Realtors Annual Conference, sponsored by NYS Commercial Association of Realtors, Upstate NYS CCIM Chapter and the Society of Exchange Counselors, June 8-10, 2026 at Rivers Casino, Schenectady!