News: Brokerage

Reuveni launches new development brokerage business, Reuveni Real Estate

New York, NY Shlomi Reuveni has launched his own new development brokerage business, Reuveni Real Estate.

Focusing on select, high-end new development projects, developers and the representation of local and foreign private clients and institutions, Reuveni Real Estate clients will benefit from Reuveni’s experience as a recognized industry leader known for his professionalism, integrity and unsurpassed track record of spearheading successful projects and real estate endeavors.

“The industry of marketing and selling luxury new development product has changed,” said Reuveni. “We are experiencing rapidly changing and challenging global and local market conditions that continue to affect demand, absorption and bottom line return on developer investments. Developers and marketers of luxury product no longer can rely on passive, traditional sales and marketing practices and formulas to achieve successful sellouts. To deliver upon and exceed expectations requires the expertise, strategic and global perspective, and the hands-on, 360-degree focused level of service and personal attention I have always prided myself on throughout my career.

“This is an exciting time to make a mark on the industry and work with real estate influencers who understand the market and its changes and opportunities. I look forward to partnering with those who know what I bring to the table, and those who want to differentiate themselves from the standard landscape to make an impact in the new development sphere.”

A strategic decision maker with proven negotiation skills and a loyal following of developers, investor clients and industry professionals, Reuveni most recently served as the managing director of TOWN New Development, where he led and managed a vast portfolio of new development of notable, impactful projects including Madison Equities’ and Building Land Technology’s 212 Fifth Ave. in NoMad; Artimus’ Circa on the Upper West Side; DNA Development’s 280 St. Marks Ave. in Prospect Heights, Brooklyn; Continental Ventures’ 52 Wooster; and a strong pipeline of more new projects.

Prior to TOWN, Reuveni spent seven years as a senior managing director and executive vice president with Brown Harris Stevens SELECT, the new development sister company to Brown Harris Stevens’ residential sales. As company leader, he evaluated the acquisition of key development sites, and led the sales efforts for several record-setting projects including the Laureate, One Morningside Park, 15 Union Square West, Reade57, 666 West End Ave. and the Renwick Modern Downtown, among others. Reuveni also served as a senior vice president for Corcoran Group from 1996-2007 handling sales, rentals, management and investment, as well as management of new development projects such as Element and The Olcott. He was also an international relocation and leasing specialist with Quality Living Real Estate from 1989-1995, and an on-site leasing manager and broker with J.I. Sopher Real Estate from 1986-1988, where he worked with some of the biggest landlords in the city.

“I deliver results and a level of service to my clients urgently needed in current environment, and I provide an alternative to the tired and standard sales and marketing tactics that saturate the marketplace,” Reuveni said. “My established and detailed level of analysis through the pre-development process of a project, combined with my ‘hunter mentality’ approach to finding the right buyers to successfully sell out projects, form the foundation of Reuveni Real Estate.”

READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

There was a time when an offering memorandum (OM) was pretty bare bones, some photos, a few bullet points on income, and a rent roll thrown in at the back. That used to get the job done. Not anymore. In 2025, buyers are sharper, faster, and more selective. They’re looking
The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

July 1, 2025 is the deadline for US banks to begin to adopt Basel III banking standards and July 14, 2025 is the deadline for U.S. banks to adopt ISO 20022 messaging standards. Both will have a significant effect on the banking and commercial real estate (CRE) finance sectors.
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,