Keller Williams New York City, a full-service Manhattan-based residential real estate
agency, has appointed Adina Azarian as its CEO. In this role, Azarian will be responsible for leading the
company according to the vision of chairman Ilan Bracha. Azarian's main
responsibilities will be to attract new sales associates into the firm
and retain them through education and inspiration. Azarian will act as
a teacher, trainer, and a coach who provides inspiration and support to
the company's 60+ associates.
"I specifically targeted Adina because of her entrepreneurial spirit
and leadership skills. When I met Adina nearly 15 years ago she was my
mentor. I owe part of my success to her expert training and guidance so
I know firsthand what she can do for Keller Williams' growth," said
Ilan Bracha, chairman, KWNYC. "I am thrilled to reunite with Adina and
work together to grow KWNYC into a dominating force in New York City
real estate."
Azarian started as a young rental associate in the early 90's at
Dwelling Quest, a firm that no longer exists but was very prominent at
the time. She quickly realized that she wanted to not only be an
associate, but more so, to run her own firm and become an industry
leader. It was this thirst for entrepreneurship that led her to open
Adina Equities, first as an independent broker in 2001 then
incorporating in 2002. Over the years, Azarian was the firm's president
and managed all agents and transactions while handling her own
advertising, branding and marketing. Today, it is apparent that not
only does Azarian have the prowess to manage and recruit dedicated
associates, but furthermore, her relationship building skills and hard
work ethic are evidenced by her ability to acquire and maintain
decade-long exclusive relationships with landlords. To date, Adina
Equities is the exclusive broker for over 1,500 units in buildings
located all over New York City.
"For years, firms tried to recruit me but I resisted because they would
always insist that Adina Equities dissolve and fold under their corporate brand. I worked too hard on my own branding to watch it disappear overnight. When I was approached by KWNYC, that all changed because they have a unique business model which empowers associates and boutique brokerages by encouraging individual branding. I would keep
asking, 'So my website can stay up?', 'My team can keep their business
cards with my logo?' and so on. The answer was always, 'Yes', and more
than that, I'm encouraged to hire more people under me," said
Azarian.
Within KWNYC, Azarian is part of a network of nearly 80,000 associates
that support each other with referrals. These associates are also able
to take advantage of training and coaching at all levels that have been
proven to build wealth. The executive team, and every associate and
employee of the firm have the ability to become shareholders.
"I was intrigued and stayed up all night watching videos and reading
about the company, its leaders, and its philosophy. That cinched my
decision to join. I am truly excited to be a part of this one-of-a-kind
camaraderie," said Azarian.
Keller Williams New York City is the New York City division of Keller Williams Realty, Inc, which was
founded in1983 and is the second-largest real estate franchise
operation in the United States, with over 700 offices and nearly 80,000
associates in the United States and Canada.
Under the direction of Ilan Bracha, its team of top real estate
associates combine their expertise of the New York City real estate
market with Keller Williams' proven strategies for buying and selling
real estate and presenting lucrative and lasting investment
opportunities. Keller Williams is a results-driven company with a
referral/repeat business that makes up 60% of their overall production. Tags: