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Posted: January 27, 2009
Hoffmann Architects receives award from SMPS
Hoffmann Architects, Inc., an architecture and engineering firm specializing in the rehabilitation of building exteriors, received the grand prize from the Society for Marketing Professional Services (SMPS) in the 2008 National Marketing Communications Awards.
The firm's promotional campaign for 2007, "Thirty Years of Innovative Solutions," garnered first place in the small firm division, and the entry was also honored with the Best in Show Award, the SMPS' grand prize. The multi-media public relations program emphasized Hoffmann Architects' extensive experience in a specialized area of architecture and engineering practice. Through a coordinated series of promotional materials, the program aimed to demonstrate the firm's technical expertise and innovative approaches to solving problems in existing building exteriors.
The prize-winning campaign included the company brochure, commemorative posters, chocolate bars, a postcard series, and the Hoffmann Architects JOURNAL, a technical newsletter. When evaluating the materials as a unified program, the jury commented: "Great Message. Pieces were clear and creative. Company's pride is obvious and warranted. JOURNAL is terrific - high quality and educational."
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