News:
Brokerage
Posted: December 23, 2014
Five tips for being a successful realtor to the stars
The following are five tips for being a successful realtor to the stars:
1. Anonymity and confidentiality are the most important things. Don't tell anyone, especially the press, what celebrity/celebrities you're currently representing and where they are actively seeking a residence. Loose lips will kill your reputation while silence will build your reputation as someone who can be trusted.
2. Don't presume because you've seen a celebrity on TV that you know who they are and what they want. They key to learning this information is to talk to their personal assistants, agents, and manager - people know them very well.
3. When actively seeking a residence for a celebrity, don't be star struck. Don't ask for autographs, don't take selfies with them, and don't ask for gossip about their personal lives. Doing this will make them very uncomfortable and will ensure a very brief working relationship.
4. Be nice and feed their ego but, don't over feed their ego. A celebrity is looking to you for guidance and expertise. If the celebrity is looking for constant praise, they'll read their fan mail.
5. Be relaxed and be yourself. Don't oversell yourself to them and don't brag about all your accomplishments. If they came to you in the first place, they already are aware that you are very good at what you do. The more relaxed around them that you are, the more the relaxed they will be and the more likely you can develop a long term relationship with them.
Pej Barlavi is CEO of Barlavi Realty LLC, New York, N.Y.
Tags:
Brokerage
MORE FROM Brokerage
REALM, DelShah Capital and A.M. Properties acquire 377,000 s/f CitySpire office condominium
Manhattan, NY REALM, in partnership with DelShah Capital and A.M. Properties, acquired CitySpire, a 377,000 s/f office condominium comprising 24 floors within the 70-story tower at 156 W 56th St. in Midtown. Adjacent to Central Park with transit access and amenities, CitySpire is a Class A office asset located in one of the city’s most sought-after office corridors.
Quick Hits
Columns and Thought Leadership
Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver
New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,
A fresh start - by Shallini Mehra and Amit Doshi
For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman
July 1, 2025 is the deadline for US banks to begin to adopt Basel III banking standards and July 14, 2025 is the deadline for U.S. banks to adopt ISO 20022 messaging standards. Both will have a significant effect on the banking and commercial real estate (CRE) finance sectors.
The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian
There was a time when an offering memorandum (OM) was pretty bare bones, some photos, a few bullet points on income, and a rent roll thrown in at the back. That used to get the job done. Not anymore. In 2025, buyers are sharper, faster, and more selective. They’re looking