Coaching: What are your summer vOcation plans for this year? By Rod Santomassimo

Rod Santomassimo, Massimo Group

The second quarter is now half way complete – only six weeks to go to Q3 – 2016. Can you believe the year is flying by as quickly as it is? Depending on what you are reading, the market is either as strong as ever or we have the worse annual drop in commercial real estate values since 2008. Oh no, let’s not ever again compare anything to 2008.

Regardless of where the market is going, the real question is: where are you going? To see where you are headed, first look in the rearview mirror. Look back at the first 20 weeks of the year and take time to reflect and identify what worked and what did not. If you met a goal, congratulations, now identify specifically what you did to reach that goal. If you did not reach your goal, ask yourself why not. This is not a time to make excuses, but to identify what’s holding your back.

Understand you can’t get back these first 20 weeks of the year, but you can make the most of the next 32 weeks. It is even more important, if you want to make 2016 your best year yet, that you really focus on the next 10 weeks. Let’s face it, if you do not have an opportunity listed, tenant represented, client contracted, by September 1^st, you are going to struggle to get new transactions closed by the end of the year.

Now, here’s the really good news. Your competition is most likely focused on making summer vacation plans. While we all need a vacation, the market leaders are now making summer vocation plans. Make the most of these next ten weeks, and look back at 2016 as the year your commitment outpaced market conditions.

Rod Santomassimo, CCIM, is founder and president of the Massimo Group, LLC, New York, N.Y.