Buttonwood Development and Wheelhouse Property unveil first look of London Clay Townhouse at 32 East 22nd St.

Manhattan, NY Developers and investors Andrew Heiberger of Buttonwood Development and Howard Lev of Wheelhouse Property, introduced the first look at London Clay Townhouse, a boutique collection of three private residences within a coveted, extra-wide townhouse situated on a tree-lined street on East 22^nd in the Flatiron District, positioned between Madison Square Park and Gramercy Park.

Originally built in 1920 and reimagined in 2000 by master builder Robert Siegel, the visionary developer behind The Hubert in TriBeCa and The Jane Hotel in the West Village, 32 East 22^nd St. has since been further upgraded, restored and preserved in 2026, and aptly named London Clay Townhouse, resulting in a rare offering defined by quiet luxury, architectural integrity, and its timeless appeal.

“Having spent decades on this block, from living on the corner of Park and 22^nd to launching my first company across the street, I’ve watched this pocket of Flatiron grow into one of the most elite and dynamic addresses in downtown Manhattan,” said Andrew Heiberger, founder and CEO of Buttonwood Development. “It is a true gateway with effortless access to almost every neighborhood in the city. With ‘Michelin Row’ at your doorstep, world-class hotels, a rapidly expanding tech corridor, the new pedestrian Broadway promenade stretching past the newly converted and much heralded Flatiron Building down to Union Square and the best dog runs downtown, there is simply nothing comparable. London Clay Townhouse sits at the center of all of it, in a building with a level of character and scale that is almost impossible to find anywhere else in the city today.”

Conceived as three bespoke private homes – a Garden Parlor with a lush private garden retreat, an Upper Parlor with a private terrace sanctuary, and a Penthouse duplex with a private rooftop oasis, and lush expansive views – each residence offers exceptional privacy, natural light.

Designed by Haley Lankau of Studious Design and her team including Stocki Design, the interiors honor the building’s historic character while introducing a refined contemporary sensibility, featuring architectural glass ceilings soaring up to 20 ft., custom millwork, natural stone, integrated Miele appliances, premium fixtures from Lefroy Brooks, Toto smart toilets, and Farrow & Ball paint and wall coverings throughout.

The Penthouse Duplex stands apart as a truly exquisite residence, with ceilings soaring up to nearly 20 ft. in the great room, hardwood floors, gas fireplace, the home is complete with a fully integrated Sonos sound system, a chef’s kitchen with professional-grade Wolf range with dual oven, Sub-Zero refrigerator and freezer, a butler’s pantry, and a custom staircase with stone treads, wood, and brass detailing. All residences are outfitted with a state-of-the-art 24/7 Virtual Doorman system with remote access control, secure key-fob entry, and a dedicated package room.

“True luxury today is defined by space and privacy, and London Clay Townhouse delivers both on an extraordinary scale,” said Howard Lev of Wheelhouse Property. “The century-old architecture and generous proportions were intentionally preserved, recognizing that this level of authenticity simply cannot be replicated or built from scratch today. Building on that foundation, an advanced virtual doorman system provides a seamless, highly secure lifestyle, allowing residents to enjoy the grandeur of a major home with the effortless ease of condominium living.”

The building’s arrival experience is equally and thoughtfully considered, featuring a fully remodeled foyer with diamond-pattern tile flooring, statement lighting from Apparatus, hand-printed wallpaper, and a Farrow & Ball palette. The upgraded facade, finished in Farrow & Ball’s Preference Red, reinforces its strong architectural identity and refined exterior presence.

Located moments from Gramercy Park, Madison Square Park, and Union Square, the property sits at the heart of one of downtown’s most celebrated and tightly held residential enclaves, surrounded by landmark architecture, world-class dining, and a rapidly growing technology corridor.

“London Clay Townhouse introduces an extremely unique opportunity in the downtown luxury market,” said Anna Zarro, luxury sales and marketing consultant for the development. “To find this magnitude of space, design, and absolute privacy, with the natural light achieved on an extra-wide, tree-lined street is exceptionally rare. The width of the townhouse and the option to combine these floors into a sweeping, multi-level home with abundant outdoor space, it delivers the undeniable presence of a private mansion right in the heart of Manhattan.”

“London Clay Townhouse stands out for its exceptional layouts, offering a level of space, flow, and functionality that is almost impossible to find in today’s market. Each residence has been thoughtfully planned to maximize light, volume, and privacy, with gracious rooms that live like a true home rather than a typical apartment,” said Cristina Cote and Victoria Terri-Cote, executive directors of luxury sales of Cote Luxury Real Estate.