
East Rochester, NY The historic Pianoworks property, a landmark mixed-use complex with industrial roots and modern repositioning potential, is set to hit Crexi Auctions in February 2026, offering investors and owner-users a rare opportunity to acquire a sizable, character-rich asset in the Greater Rochester market.
Formerly home to the American Piano Company and later known as Pianoworks Mall, the property spans multiple interconnected buildings and features classic early-20th-century industrial construction, including large floor plates, high ceilings, structural systems, and architectural details that lend themselves to adaptive reuse. Over the years, Pianoworks has housed a mix of office, retail, creative, and light industrial tenants, making it a well-known destination within the region.
The upcoming auction presents a compelling opportunity for buyers seeking value-add upside through lease-up, redevelopment, or repositioning into uses such as creative office, flex industrial, mixed-use, residential conversion (where zoning allows), or experiential retail. The property’s scale, visibility, and historic significance position it as a standout offering amid tightening supply for redevelopment assets.
The auction will be hosted on Crexi’s national platform, providing broad exposure to institutional, regional, and private investors alike. Detailed due diligence materials, property information, and auction terms will be made available to qualified bidders in advance of the February 2026 auction date.
Interested parties are encouraged to register on Crexi and review the offering materials early, as interest is expected to be strong.
“Pianoworks is one of those properties that simply doesn’t get replicated anymore,” said a representative involved in the marketing of the asset. “It offers scale, character, and flexibility—all in a market where adaptive reuse continues to attract strong investor interest.”
New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,