2026 Women in Commercial Real Estate: Jodi Hoffman, Certilman Balin Adler & Hyman, LLP

What leadership lesson has made the greatest impact on your career? 

One of the most valuable leadership lessons I’ve learned came from a former receptionist who often said, “It’s nice to be important, but it’s more important to be nice.” That simple advice has stayed with me throughout my career. Treating everyone with respect, regardless of their role or title, builds trust, strengthens relationships, and creates better outcomes. Professionalism and kindness are not signs of weakness, they are qualities that earn lasting respect and make people want to work with you.

What advice would you give to the next generation of women entering commercial real estate?

Commercial real estate is still a predominantly male-dominated industry, but it’s encouraging to see more women stepping into leadership roles across every sector. My advice is to be curious, ask questions, and learn from those who have built successful careers before you. Experience is one of the profession’s greatest assets, and there is tremendous value in listening to mentors, embracing new challenges, and then paying that knowledge forward to the next generation.

What was the most rewarding project or deal you’ve worked on in the past 12 months, and why?

It’s difficult to choose a single project because each transaction brings unique challenges and opportunities. Over the past year, I’ve represented clients in a range of commercial leasing matters, helping businesses secure locations that support their growth. The most rewarding moment comes long after the documents are signed; seeing a once-empty space transformed into a thriving business and knowing my work helped create that opportunity. Contributing to a client’s long-term success is what makes this work so meaningful.

What trend or change in commercial real estate do you believe will have the biggest impact over the next five years?

One of the biggest changes I see shaping commercial real estate is the growing use of AI in lease negotiations. I’m already seeing AI-generated redlines become increasingly common, particularly on the tenant side. While AI can improve efficiency and identify issues, it cannot evaluate business priorities, risk tolerance, or the practical value of a deal the way an experienced attorney can. Over the next five years, the professionals who succeed will be those who use AI as a tool, not a substitute for sound judgment, strategy, and relationship-building.