2026 Ones To Watch - Rising Stars: Desi Avidance, IPRG Retail Leasing

“Desi has distinguished himself through a combination of drive, discipline, and an eagerness to learn. He approaches every opportunity with professionalism and a strong sense of accountability, always looking for ways to improve as a broker and deepen his market knowledge. His commitment to growth and determination to deliver results has made him an invaluable part of our team and a broker with tremendous potential.” 

What inspired you to pursue a career in your industry, and what path brought you to your current role?
My inspiration for retail leasing came directly from NYC itself. Few places are defined so clearly by what happens at street level. The city’s energy, culture, and identity are shaped by its storefronts, restaurants, cafés, and gathering places. I began brokerage to be closer to the deals, relationships, and businesses. I was drawn to the idea that every lease, whether a small shop or a flagship location, contributes to the character of a block and a whole neighborhood. That is what continues to inspire me and what makes this work so rewarding.

What accomplishment or project so far in your career are you most proud of?
One accomplishment I am particularly proud of was my first lease at 321 East 22^nd St., a 16,000 s/f Manhattan property that had sat vacant for nearly two years. I helped secure a 15-year lease with Iron Oasis by identifying the opportunity, overcoming communication barriers, and structuring a deal that worked for both landlord and tenant. The experience taught me that brokerage is about problem-solving, persistence, and creating places that strengthen neighborhoods- not just filling vacancies. This deal taught me such valuable lessons and instilled confidence early on in my career.