2026 Ones To Watch - Rising Stars: Joe Siegfried, Eastern Union

“Joe Siegfried is a standout mortgage broker owing to his expertise, his attention to detail, and his passion for the industry. Reflecting his entrepreneurial approach, Joe has also launched an innovative FinanceCRE educational series on multiple social platforms. Joe is truly a “Rising Star” -- and we expect him to enjoy continued success at Eastern Union. We’re delighted to have him on our team.” 

What inspired you to pursue a career in your industry, and what path brought you to your current role?
I was drawn to commercial real estate finance because it combines business, real estate, and problem-solving. Over the past six years, I’ve helped finance properties across the country, including multifamily, retail, industrial, hospitality, construction, and owner-occupied assets. Today, as a Senior Loan Originator at Eastern Union, I structure financing solutions for clients while also educating investors and industry professionals through my FinanceCRE social media platforms.

What trends or opportunities do you see shaping the future of your industry?
With changing interest rates, tighter regulations, and evolving market conditions, borrowers need advisors who can think creatively and access a wide range of capital sources. Meantime, technology and social media make information more accessible and help connect professionals nationwide. Excellent opportunities exist for those who can combine expertise, education, and strong relationships. In this spirit, my FinanceCRE social media platforms help investors and professionals better understand lending, capital markets, and deal structuring.