2026 Ones To Watch - Rising Stars: Joanna Pawlowska, Max Security USA

“Joanna has been instrumental in aligning our growth strategy with operational execution. Her ability to translate market opportunities into structured, compliant, and deliverable security solutions sets her apart. She brings discipline to contracts, clarity to communication, and consistency to execution. She is a key driver of scalable growth and client trust across the organization.” 

What accomplishment or project so far in your career are you most proud of?
As chief marketing officer, contracts and compliance at Max Security USA, I lead growth, contracts, and compliance. I drive demand generation across residential, commercial, and large scale developments, producing qualified opportunities. I oversee RFPs through execution, ensuring clear scopes aligned with operations and commercial goals. I manage compliance, risk controls, and standards ensuring accountability, governance, and scalable delivery.

Who has been a mentor or influential figure in your career, and what is the most valuable advice they have shared with you?
A senior executive early in my career in security and operations has been highly influential. The most valuable advice was to always align what is promised in the market with what can be delivered in the field. They emphasized that strong growth is built on clear contracts, disciplined execution, and consistent accountability, because trust is what sustains long-term client relationships and scalability.

What trends or opportunities do you see shaping the future of your industry?
The security industry is shifting toward AI driven surveillance, remote monitoring, and hybrid security models that combine technology with physical guarding. Clients now expect real time visibility, data driven reporting, and faster response. Rising labor costs and staffing challenges are accelerating demand for scalable, tech enabled solutions that improve efficiency while maintaining strong on site protection and accountability.