News: Spotlight Content

2025 Women in CRE: Caitlin Kean, Brand Groupies

Caitlin Kean
Director of Content Strategy
Brand Groupies

What skill or quality do you believe is essential for success in your field today?

Storytelling is essential. Specifically, being able to tell stories that go deeper than just the company or the projects themselves - spotlighting the people whose vision, skill, and passion bring them to life. When you share those human stories in a way that feels authentic and personal, you create a connection that drives engagement, builds visibility, and leaves a lasting brand impact.

What advice would you give to a woman considering a career in commercial real estate?

Invest in your personal brand from day one so you become known within your industry. In a field built on trust and reputation, how you show up online, in meetings, and at events shapes opportunities. Let people know what you stand for, share your expertise, and broadcast your wins in real time.

MORE FROM Spotlight Content

2026 Developing Queens: The Sutphin Hillside Towers at Jamaica Station

Queens, NY Asset CRG Advisors brokered one of the largest Opportunity Zone development sales in the country — a transformative site in the heart of downtown Jamaica. Managing partners Yuriy Ustoyev and Sadya Liberow represented both buyer and seller in the $59.7 million transaction
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
Properly serving a lien law Section 59 Demand - by Bret McCabe

Properly serving a lien law Section 59 Demand - by Bret McCabe

Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
2026 Developing Queens: Long Island Board of Realtors  advances commercial growth and advocacy in Queens

2026 Developing Queens: Long Island Board of Realtors advances commercial growth and advocacy in Queens

The Long Island Board of Realtors (LIBOR) Commercial Network continues to play a key role in advancing opportunities and strengthening the commercial real estate landscape across Queens. Through targeted programming and global outreach
CRE Guide Featured Company: Merritt Environmental Consulting Corp.

CRE Guide Featured Company: Merritt Environmental Consulting Corp.

Merritt Environmental Consulting Corp. (MECC) was established in June of 2009 after being part of a larger engineering firm for almost 20 years. The focus of the company is to assist lending institutions, attorneys, real estate investors, and property owners with environmental concerns. Today, MECC has offices in New York, Florida, and Vermont and has grown into a regional consulting firm serving clients along the East Coast.
From vacancy to vitality: How adaptive reuse is reshaping Long Island’s CRE landscape - by Andrea Tsoukalas Curto

From vacancy to vitality: How adaptive reuse is reshaping Long Island’s CRE landscape - by Andrea Tsoukalas Curto

Adaptive reuse has become one of the most important conversations in commercial real estate today. Long Island has a large inventory of aging retail, office and industrial