2024 Ones to Watch Industry Leaders: Jared Epstein, Aurora Capital Associates

“Jared is one of the rare combinations in real estate who effortlessly combines vision, strategy and execution. His ability to build lasting relationships in the industry has helped Aurora become the largest landlord in the Meatpacking District, and realize the goal of revitalizing the neighborhood to become the most in-demand location for luxury brands, top restaurants, leading companies, and institutions. Jared’s leadership has helped build a strong team at Aurora, providing guidance and motivation to continue to build on the company’s goals.” - Bobby Cayre, CEO & Founder of Aurora Capital Associates:

In the last 12 months what accomplishment are you most proud of? YSL, Aesop, Sandro, Maje, Assouline, Nili Lotan. These brands all signed retail leases throughout Aurora’s Meatpacking District portfolio. To land each and every one of these tenants my team and I had to convince their executives that our vision for the neighborhood was coming to fruition and that it would continue to with supporting data, analytics, tours, and introductions to other businesses in the neighborhood.

In the last 12 months what was one of the biggest challenges you faced as a leader and how did you overcome it? The largest challenges I faced over the past twelve months were focus and execution. Leading business development, acquisitions, and leasing at Aurora, while being the father of two active young boys, and remaining immersed with family, several communities, and charitable organizations, takes an extraordinary amount of time and effort. It can be very rewarding, but it’s also exhausting. I struggle to prioritize and complete everything I hope to which leads to burnout.