News: Spotlight Content

2023 Ones to Watch Industry Leaders: Ira Zlotowitz, GPARENCY

Ira Zlotowitz
CEO
GPARENCY

Number of years in CURRENT position: 1.5

3 skills that you use every day in your position: Mentorship, delegation, sales

Best book, podcast, or app for aspiring leaders: Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader by John Rossman

Best advice for new leaders in 10 words or less: Lead with a better than yesterday mindset. Pivot. Persevere.

What recent project, transaction or accomplishment are you most proud of? Developing a revolutionary digital marketplace for Commercial Real Estate (CRE), we achieved remarkable milestones. Our platform streamlines deal management, with features like favoriting properties, adding statuses, and keeping notes. It offers public data, sales comparables, and a unique “Find A Lender” tool for direct access to commercial lenders nationwide. Additionally, it showcases active service providers and incorporates a quick deal calculator for rapid underwriting. This accomplishment empowers CRE owners, promotes transparency, and transforms the industry.

What makes this nominee an Industry Leader? “Ira Zlotowitz is a pioneering leader in the CRE industry due to his groundbreaking approach with GPARENCY. By rethinking the traditional mortgage broker model, he offers direct access to lenders, empowering clients to save on commissions. His innovative pricing structure, with fixed fees for broker services, demonstrates his commitment to transparency, affordability, and leveling the playing field for all participants in the market.” - Shlomo Zaks, Director of Marketing at GPARENCY.

MORE FROM Spotlight Content

2026 Ones to Watch - Rising Stars Spotlight out now!

strong>2026 Ones to Watch - Rising Stars Spotlight out now! This is the second installment of NYREJ's annual Ones to Watch series recognizing standout emerging professionals whose drive, talent, and fresh perspective are helping shape the future of New York’s commercial real estate industry. This Spotlight features professionals on the rise  and their achievements in the CRE industry.
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
2026 Developing Queens: Long Island Board of Realtors  advances commercial growth and advocacy in Queens

2026 Developing Queens: Long Island Board of Realtors advances commercial growth and advocacy in Queens

The Long Island Board of Realtors (LIBOR) Commercial Network continues to play a key role in advancing opportunities and strengthening the commercial real estate landscape across Queens. Through targeted programming and global outreach
New York’s streets are full again, and the retail numbers prove it - by Noam Azia

New York’s streets are full again, and the retail numbers prove it - by Noam Azia

Walk down any New York block this year and you can feel it. The sidewalks are crowded, the storefronts are lit, and the energy that defines this city is back at full volume.
CRE Guide Featured Company: Merritt Environmental Consulting Corp.

CRE Guide Featured Company: Merritt Environmental Consulting Corp.

Merritt Environmental Consulting Corp. (MECC) was established in June of 2009 after being part of a larger engineering firm for almost 20 years. The focus of the company is to assist lending institutions, attorneys, real estate investors, and property owners with environmental concerns. Today, MECC has offices in New York, Florida, and Vermont and has grown into a regional consulting firm serving clients along the East Coast.
From vacancy to vitality: How adaptive reuse is reshaping Long Island’s CRE landscape - by Andrea Tsoukalas Curto

From vacancy to vitality: How adaptive reuse is reshaping Long Island’s CRE landscape - by Andrea Tsoukalas Curto

Adaptive reuse has become one of the most important conversations in commercial real estate today. Long Island has a large inventory of aging retail, office and industrial