101 Fifth Ave. in Flatiron District is fully leased

Manhattan, NY Since launching its new commercial arm earlier this year, Platinum Commercial, part of family-owned boutique brokerage Platinum Properties, has leased the last remaining vacant floor bringing the building to full occupancy at 101 Fifth Ave., an 11-story commercial building in The Flatiron District. Platinum Commercial has leased the property's fourth floor to Prepared 911, a technology company founded in 2019.

Prepared 911 inked a five-year lease for 7,080 s/f that was asking $73 per s/f. The office space is a full floor and offers double-sided exposure, high ceilings, and Fifth Ave. views as well as immediate occupancy. Platinum Commercial’s Steven Evans and Emre Bozkurt represented the landlord, The Eretz Group, in the deal, while the tenant was represented by Keaton McCann and David Mainthow of Cushman & Wakefield.

“101 Fifth Ave. is a premier asset that’s just minutes from several green spaces and is also located in a prime transportation hub. Flatiron has always been a thriving neighborhood for both tech innovation and creative industries, but this has picked up even more so in the last 12 months, and we couldn’t be happier to welcome Prepared 911 to their new home,” said Evans. “By leveraging our market expertise and extensive network, and aligning that with demand for flexible office space, we successfully secured a lease that brought the building to full capacity.”

Prepared 911 is a technology company that modernizes emergency responses through AI-powered multimedia tools designed for situational awareness for dispatchers and first responders. The platform aims to ensure each emergency gets the perfect response by minimizing the burden of non-emergency calls, shortening call processing times, and improving dispatch efficiency by monitoring communication channels for key information. These capabilities integrate seamlessly into existing dispatch workflows. Since the company’s inception in 2019, Prepared 911 has partnered with nearly 1,000 agencies across 49 states, serving more than 97 million people.

Additional tenants at 101 Fifth Ave. include Vine Ventures, a New York City-based early-stage venture capital firm founded in 2020. 101 Fifth Ave. supports the firm’s third fund as it is raising $250 million and continues to expand its presence, with footprints in Tel Aviv and San Francisco. Another prominent tenant also includes LUMA Partners, a leading investment bank focused on digital media and marketing. The building also offers retail space, including clothing store Zara on the first floor.

Originally built and completed in 1908, 101 Fifth Ave. reflects the rich architectural heritage of a neighborhood that has evolved from a corridor of residences into one of New York City’s premier commercial and cultural destinations. Located in the Flatiron District, the property offers access to the N, Q, R, W and 4, 5 and 6 trains, and is surrounded by restaurants such as Gramercy Tavern, Eleven Madison Park, and Cosme – all near the greenery of Madison Square Park as well as close proximity to Union Square Park and Washington Square Park.