News: Brokerage

Zlokower of the Zlokower Co. elected president of PRSA-NY

Harry Zlokower, public relations columnist for New York Real Estate Journal, and head of Zlokower Co., a public relations firm, has been elected president of the New York Chapter of the Public Relations Society of America (PRSA-NY) which has over 700 members and is one of the largest chapters in the country. The Zlokower firm was founded in 1983 and has helped dozens of commercial and residential real estate companies publicize their services through the media and other techniques of public relations. Zlokower clients have included owners, developers, brokers, financial advisors, attorneys, appraisers, title agencies, and concierge services, as well as some of the city's finest condos. The award-winning firm is known for its ability to quickly understand a client's needs and messages and to translate and communicate those messages to the marketplace.
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Columns and Thought Leadership
Strategic pause - by Shallini Mehra and Chirag Doshi

Strategic pause - by Shallini Mehra and Chirag Doshi

Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
AI comes to public relations, but be cautious, experts say - by Harry Zlokower

AI comes to public relations, but be cautious, experts say - by Harry Zlokower

Last month Bisnow scheduled the New York AI & Technology cocktail event on commercial real estate, moderated by Tal Kerret, president, Silverstein Properties, and including tech officers from Rudin Management, Silverstein Properties, structural engineering company Thornton Tomasetti and the founder of Overlay Capital Build,
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,