News: Brokerage

Zazzara of The Icon Cos. reps Advoco Inc. in 2,826 s/f office lease; Firm's first branch in New York state

Grazi Zazzara, president of The Icon Companies, completes 2,826 s/f office lease at 5015 Campuswood Dr. on behalf of client Advoco Inc. Based out of Berkeley CA, Advoco is a leading management and consulting services company. This new office space is the firm's first branch in New York state. "We are excited to become part of the Syracuse community," said Marty Osborn, partner of Advoco. "The opening of a new office is an important step in providing superior service and expanded access to our clients in the Northeast." Icon Cos., headquartered in Syracuse, is a full-service commercial real estate company with offices in Upstate and Los Angeles. "Tenant Representation is one of many services we provide that bring significant value to our clients," said Zazzara. "The client trusts us to locate, negotiate, and secure real estate that places them in the ideal environment and best conditions to succeed and grow their business."
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Columns and Thought Leadership
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,

Strategic pause - by Shallini Mehra and Chirag Doshi

Strategic pause - by Shallini Mehra and Chirag Doshi

Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
AI comes to public relations, but be cautious, experts say - by Harry Zlokower

AI comes to public relations, but be cautious, experts say - by Harry Zlokower

Last month Bisnow scheduled the New York AI & Technology cocktail event on commercial real estate, moderated by Tal Kerret, president, Silverstein Properties, and including tech officers from Rudin Management, Silverstein Properties, structural engineering company Thornton Tomasetti and the founder of Overlay Capital Build,
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced