Tourism in Broome County reaches new heights with record economic impact in 2024

Binghamton, NY Visit Binghamton said that the tourism industry in Broome County saw unprecedented growth during 2024, reaching record levels for visitor spending and economic impact. A recent Tourism Economics Report, commissioned by the State of New York, demonstrates that tourism is a major economic driver for our entire region and is a $3.5 billion industry in Central New York alone.

Economic Impact
In 2024, the economic impact of tourism in Broome County reached $626 million between direct sales and personal income. This recent growth is not only indicative of the greater Broome County area’s popularity but highlights the resilience and dynamism of our local economy. This enhanced economic impact has resulted in 5,854 jobs in our area, further demonstrating the importance tourism plays in supporting Broome County and its communities.

Record Visitor Spending
Overall visitor spending in Broome County reached over $428 million in 2024, an increase of 5.2% over 2023. Visitor spending affects many areas of the local economy and is distributed between lodging, recreation, transportation, food and beverage, and retail, each playing a major role in our economy. The lodging business saw the highest visitor spending with visitor expenditure of $141.6 million followed by food and beverage at approximately $167.3 million.

Tax Revenue
Tourism generates substantial local taxes for Broome County visitors. Year-end tourism-generated taxes totaled $48.7 million in 2024. Tourism generated $26 million in local taxes (direct and indirect taxes combined), and $22.7 million in additional NYS taxes. The tax revenue generated from visitors provides critical funding for public services and infrastructure that ultimately supports the quality of life for all residents of Broome County. In fact, the final net revenue through tourism in Broome County contributed to a unique tax savings of an estimated $595 per household.

For more information on Broome County’s tourism initiatives and future events, please visit https://visitbinghamton.org/.