Sperry Van Ness (SVN) puts the client's interest first. SVN is one of the only commercial real estate firms built to immediately market every one of their clients' properties to the entire brokerage community. Every aspect of the company, from marketing and technology to their corporate culture is built to deliver the best possible results.
SVN provides a competitive advantage through an exclusive nationwide database of investors and brokers to market listings. They put the client's needs first by maintaining a written policy of unconditional proactive cooperation by marketing to outside brokers. SVN core covenants include acting responsibly and keeping their word, treating clients fairly, collaborating for good teamwork and adapting to customers' needs through e-client problem solving.
Joseph French, Jr. and his team have led the firm in providing dedicated retail market services on a national basis to both institutional and private investors. French joined SVN in 2001 and has over 20 years experience in retail real estate. He was recently named SVN's national director of retail. In the past two years alone, his team has closed over $300 million in sales transactions. They have represented such clients as The Blackstone Group, Citibank, GE Capital, Allstate Life Insurance Company, Prudential Real Estate Investors and Developers Diversified Realty.
SVN provides its investors the best of all worlds-a strong national presence plus local expertise in practically all submarkets, combined with in-depth knowledge of the retail market.
Typically, French's team will spearhead the effort to market a property and will utilize the resources of SVN's local offices in key states as well as its team of 935 brokers nationwide. This provides the firms' clients with a consistent, national platform that provides the retail market expertise they require as well as local market knowledge. When you combine that with the power of SVN's nationwide team of brokers, you have an unbeatable team.
In the second half of 2007, French's team successfully closed a K-Mart anchored center in Wichita, Kans. As a normal part of their marketing strategy, SVN made the property available to both its investor database and the brokerage community. The firm received a number of offers, but the successful buyer came from another SVN agent located in California. The buyer, a 1031 investor, was looking to move into a region with higher CAP rates, and a better return on investment. This is a perfect example of how the SVN method works: The firm co-listed the property with a local SVN broker to capitalize on his local market knowledge, SVN then co-brokered with another SVN agent, and the French team had the expertise in the retail sector, resulting in a full price offer allowing the deal to close amid the changing market.
Another example of a successful sale through proactive cooperation is a transaction the firm sold in Newburgh, N.Y. Within 30 days of listing the property, Shop Rite Plaza, the brokerage community brought forth a multifamily investor looking to transition into retail. Not only did SVN find this buyer because of the brokerage community, but they were able to achieve a price within 97% of the original asking price. The effectiveness of these cooperative sales between brokers proves that maximum competition equals maximum value, resulting in satisfied clients, which is our primary goal in any deal.
It is SVN's proactive marketing to the tens of thousands of outside brokers nationwide that differentiates us from other national brokerage firms. It is a force multiplier that exponentially increases the power of the firms' marketing. Sperry Van Ness is built for better results. Tags: