Douglas Elliman
For many, retreating to the Hamptons has long been a summer tradition. Whether you’re day tripping to the South Fork or staying for a long weekend, here is a guide to the sunny chain of sand-infused towns for all your summer style essentials.
In East Hampton, Chic casualwear brand Anthony Thomas Melillo (ATM) has opened its second outpost at 20 Newtown Ln. following a successful pop-up last season. Lifestyle apparel and accessories brand Big Flower has reopened for a second season in its original brick-and-mortar store, 23 Newtown Ln. Reformation Beach House, 45 Main St., is your best bet for all things summer. Los Angeles contemporary line Chaser has made its way to the East Coast with a second store at 75 Main St. Água de Coco by designer Liana Thomaz, has a first international location: a pop-up shop at 20 Main St. Stevenson’s Toys opened a second toy boutique, 66 Newtown Ln. Stella & Ruby Hamptons has a pop-up shop, 79 Newtown Ln., next to Herrick Park, selling stylish clothing for babies and children. Luxury shoe brand Jimmy Choo has arrived on the scene with its first-ever pop-up shop, open through mid-October, selling women’s and men’s pre-fall collections, 66 Newtown Ln. St. Frank’s has a brand new pop-up, 78 Main St., with home textiles and global art.
In Southampton, lifestyle concept store featuring accessories and jewelry can be found at the new location for Copious Row Beach, 28c Jobs Ln. Bluemercury already has a location at 67 Main St. in East Hampton and now will be at 46 Main St. Kendra Scott’scollections are at 44A Main St. Eberjey showcases their intimate collection, swimwear and kids at 53C Jobs Ln. Hailing from Southern California, Johnny Was has a pop-up at 46 Jobs Ln. Online retailer One Kings Ln. opened its first bricks and mortar location in the former location of Rogers Memorial Library, 11 Jobs Ln. Random Acts of Creativity (RACLifestyle) has its first independent pop-up 38A Jobs Ln., Southampton.
In Sag Harbor, straight out of NYC, e-brand Ayr will launch its second brick-and-mortar location at 25 Madison St. Stella Flame jewelry, fragrance and accessories adding luxe to 150 Main St.
In Montauk, The Fashion Collective, a curated collection of fashion and lifestyle brands, is back by popular demand for a second season at Gurney’s Montauk, 290 Old Montauk Hwy. From Memorial Day through Labor Day, guests can expect more pop-ups, including Joie, contemporary and sophisticated apparel, GG Maull, accessories, and Sweaty Betty, activewear. Also find 6 Shore Rd. for your bikinis plus swim trunks for the guys! This marks the brand’s first foray into menswear. Shine is bigger and better with a revamped inventory in a space that has tripled in size – they are calling a “mini department store” – at 764 Montauk Hwy.
Westhampton Beach’s Ravel, at 3 Moniebogue Ln., showcasing clothing, jewelry and accessories that have “a resort flair.”
Amagansett is where the world of Gwyneth Paltrow’s lifestyle brand goop will help you have a beautiful summer, with her warm weather pop-up in a gray-shingled house on Amagansett’s Main St., number 145.
Happy Summer and Happy Shopping!
Faith Hope Consolo is the chairman of Douglas Elliman’s retail leasing, marketing and sales division, New York, N.Y.
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