Tech Tips: Corporate video and marketing presentations

Featured sites: www.onetruemedia.com and www.spotmixer.com. As the industry continues to dig itself out of the mess it helped create, I would like to further last month's point of how critical it is in this market for us brokers to buckle down and continue to explore creative ways to market or reinvent ourselves. To survive in this downturn, I cannot stress how important it is to stay ahead of the curve and utilize all available marketing tools to stand out above the rest of the crowd. In addition to the obvious methods through various services such as Facebook, Twitter, LinkedIn and numerous blogs, some of which I've touched on in the past, there is another user friendly website I've stumbled upon which allows you to create high quality promotional videos, or corporate brochures for distribution to your various networks. Onetruemedia.com and its business affiliated website Spotmixer.com allows you to produce professional looking web based montages and video ads for you and your business. These productions can then be uploaded to various services, as well as your corporate website. The videos can be made on-line free of charge, however if you like what you produce and decide to use it then there are various minimum charges which apply depending on the reach you are seeking, which are described in greater detail at the websites. Simply go to www.onetruemedia.com and/or www.spotmixer.com and register to open an account. Easy to use themed templates get you started and all you need to do is fill in the text and any other images or videos you wish to incorporate. You can also add voiceover to personalize your message even further. The website also allows you to download it for play at meetings or any type of presentation and order professional quality DVDs. It is not only an excellent marketing tool for your company but for a specific property or space you may be promoting. Lights, camera and action! Laurence Ross is a managing principal of Highcap Group, New York, N.Y.