If you could create an ideal App for your industry what would it do?
It would help assess actual (vs. professed or assumed) client interest from a variety of aspects, including behavioral, psychological, social, emotional and cognitive. Another app would eliminate the need for external listing aggregation systems. The app would help unite funds all brokers spend on marketing and channel a portion of those funds to build a broker-owned and broker-run marketing/aggregation platform, giving listings back to the brokers.
Aleksandra Scepanovic is the managing director at Ideal Properties Group
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