Smith of Winick Realty brokers two leases in the Garment Center

Winick Realty Group broker Richard Smith has completed two lease transactions, successfully relocating two long-time tenants in the Garment Center. Twenty-year-old Chinese contemporary sportswear designer Jsong International signed a lease for 1,900 s/f at 149B West 36th St., between Broadway and Seventh Ave. The brand, which had previously operated showroom space at nearby 499 Broadway, decided to move in order to accommodate a new retail component in their business. "Jsong had never been involved in the retail side of the business before," explained Smith, who represented both Jsong and landlord Zone 26 Fashion, "but they wanted to develop that level of interaction with their customers and they feel that the real-world feedback they will receive will ultimately make them a better company." Smith also assisted 7th Avenue Stationers in their relocation effort following the demolition of their previous location on 35th St. between Seventh and Eighth Aves. The store moved one block away to a 1,200 s/f space on 147 West 35th St., between Seventh Ave. and Broadway. "7th Avenue Stationers is one of the rare Pantone color system dealers, so it was important that they remain in the Garment Center, where so many of their customers are located," said Smith, who represented both the tenant and landlord Masar Properties. In addition to Pantone products, 7th Avenue Stationers offers a variety of products that includes pens, personal organizers, calendars and specialty gifts.