Schimenti Construction completes new location for UNDEFEATED - 5,283 s/f

Manhattan, NY UNDEFEATED, a global sportswear brand, is opening its first East Coast store at 75 Kenmare St. This 5,283 s/f East Coast location is the first for this Los Angeles-based brand and largest store footprint to date in the United States.

The addition to the UNDEFEATED family promises to be a hub for sport culture, style and innovation. This new store is especially significant as co-founders James Bond and Eddie Cruz have roots on the East Coast, Bond being from Philadelphia and Cruz from the Bronx.

UNDEFEATED worked closely with Schimenti Construction to bring this retail space to life. The store design starts with dark-colored, Venetian-plastered walls to create a sleek, understated background, highlighting the products and original artwork in the store. Other finishes and materials include Richlite panels, stainless steel shelves and hang bars, custom millwork, and stone-finished floors. A glass wall at the back of the store features the iconic Undefeated logo, drawing visitors into the store.

In addition to its product offering, the store design features works from artists Alex Lujan, Clement Poplineau, and Haley Gonzalez as part of its immersive experience, combining music, art, and street culture.

Co-founder and co-owner Bond said, “It’s been a goal of ours since day one to open a New York City location and we’re excited after 21 years to be opening our doors here in the city. We appreciate everyone along the way who have been a part of the UNDEFEATED family and are looking forward to continuing to build our brand and community on the East Coast”. 

“UNDEFEATED has always led the industry as one of the most well-designed and well-curated sportswear retailers, so we were honored to work closely with the team to bring the brand to life in New York City,” said Schimenti project manager Carlos Reyes-Paniagua. “The smooth collaboration between the client and vendors resulted in the delivery of a one-of-a-kind store that blends sports and military elements with a modern touch.”

UNDEFEATED now operates in 23 retail chapter stores across the globe, including Las Vegas, San Francisco, Phoenix and New York in the United States in addition to Shanghai, Beijing, Tokyo, Osaka and Hong Kong in Asia.