Savills arranges 23,038 s/f lease for Betches Media at 360 Park Ave. South

Manhattan, NY Savills arranged a 23,038 s/f lease for Betches Media at 360 Park Ave. South. The company will occupy the entire sixth floor of the recently renovated Midtown South office building under a long-term lease, relocating from 43 West 24^th St. Savills Shay Bolton, Kirill Azovtsev and Jim Wenk represented the tenant.

“Taking a full floor gives Betches the ability to build a headquarters around how their team actually works –  collaborative, content-driven and constantly evolving,” said Bolton. “The Madison Square Park area continues to attract media and creative companies because the buildings support both production and day-to-day office use.”

Founded in 2011 by lifelong friends as an anonymous blog, Betches has evolved into a social-first, multi-platform powerhouse reaching millions of highly engaged women across social channels, original video, podcasts, and live events. As the company reaches its 15^th anniversary this month, the relocation aligns its headquarters with the scale of its expanding business. The move is slated for later this year.

“This move marks a real milestone for us; it reflects how far Betches has evolved from a digital media brand into a full entertainment platform and sets us up for our next phase of growth,” said Rachel Licker, chief transformation officer, Betches Media. “Our new headquarters will be the creative engine behind everything we build: where ideas turn into content, content turns into culture, and we bring the full Betches universe to life. Additionally, we’ve partnered with Ali Budd Interiors, an incredible female-founded and owned company, to design a space that truly matches that ambition, and moving day can’t come soon enough.”

Originally built in 1913 and comprehensively renovated in 2023, 360 Park Ave. South offers 23,038 s/f floor plates, ceiling heights ranging from 13 to 17 ft. and operable windows within a restored limestone façade. The 440,000 s/f property features a furnished roof garden with integrated work areas and event space, garden-level conference and lounge facilities, a chef-led restaurant with lobby access, a lobby lounge, bar and café, upgraded HVAC systems with MERV-13 filtration, and a bike room with charging stations. Located near Madison Square Park and within a 10-minute walk of 11 subway lines, the building places Betches in one of the city’s most active office submarkets alongside tenants including Grammarly, Optiver, Ziff Davis and Iconiq.