Santomassimo of The Massimo Group publishes new book: "Commercial Real Estate Teams Built to Dominate"

Cary, NC In an increasingly integrated business world, no successful professional stands alone; it takes a team to build success. This is particularly true of a services-oriented industry such as commercial real estate, but finding a guide to help a professional create a team that will enhance his or her business has proved impossible. Until now. Rod Santomassimo, author of the best-selling "Brokers Who Dominate," and founder and president of North America's leading consulting and coaching firm, The Massimo Group, has published "Commercial Real Estate Teams Built to Dominate" on Monday, October 12. Published by Domus Publishing and available in hardcover and electronic form, "Teams Built to Dominate" profiles some of the most successful teams in real estate, describing how they created their unique structures and systems to maximize their success. "Our challenge at The Massimo Group is to help our clients identify and implement the best practices that will help them succeed," Santomassimo says. "Our study of those practices were encapsulated into 'Brokers Who Dominate.' Now, in 'Teams Built to Dominate,' I've developed that further, as commercial real estate and indeed all of business requires a systematic and cooperative approach to build business in an ever more complex global environment." The teams profiled are: • Harkov-Lewis, New York City; • Condon McGregor of Colliers International, Seattle; • Commcap Advisors, Las Vegas; • Investment Services Group, Las Vegas; • Net Leased Investment Group of Coldwell Banker Commercial, Austin Texas; • Team Nelson of Cushman & Wakefield, New York City; • Mason Retail Group, Baltimore; • Ashley-Hollis of Cushman & Wakefield, Atlanta; • Wosnack Hartum, Edmonton, Alberta, Canada; • SVN-Miller of SVN, Maryland and Delaware; and • Coppola-Cheney of Lee & Associates, Phoenix. All of the groups profiled are what Santomassimo refers to as "integrated teams," built to succeed by creating structures, processes, policies and rituals that make the team more effective. "These groups do more than hire individual members to fill a particular role," he said. "Integrated teams understand that while members each have their own strengths, they influence and are influenced by the others in the group as well. The teams profiled may use different tracking and organization methods, but they are committed to a group thinking that benefits their clients - and thus enhances their own growth." In addition to the profiles themselves, a chapter on "The Science of Teams" focuses on the theoretical principles behind the success of a team. Santomassimo also has included links to download bonus material from the teams including spreadsheets, letters and more that can further help readers succeed. "Teams Built to Dominate" will be available in hardcover through Amazon.com for $24.99. An e-book will be available for $9.99. In addition, all who purchase the hardcover book during the week of October 12 will have access to additional bonus material. Santomassimo spent two years researching this latest work, even as he continued to grow his own firm, The Massimo Group. Founded in 2008 to provide a formal program of personal coaching to commercial real estate brokers of all levels of experience, The Massimo Group has recently expanded the company's services to include consulting on customized solutions regarding recruitment, hiring and management; staff restructuring; and succession and acquisition strategies. In addition, these services are now offered beyond the brokerage community to property management, mortgage brokerage and other real estate-related companies. The firm's clients include representatives from a majority of the most successful companies in the business, including CBRE, Colliers, Cushman & Wakefield, Newmark Grubb Knight Frank, JLL, Lee & Associates, Marcus & Millichap, and many more regional and local firms. Earlier this year, the firm introduced Massimobile, a private app for clients that works with their proprietary diagnostic, goal and pipeline tools. In addition, Santomassimo and real estate thought leader (and Massimo Group coach) Bo Barron have just launched Massimo University, an online platform offering high-impact courses specific to the CRE industry and focused on building personal and team business. For more information about "Commercial Real Estate Teams Built to Dominate," visit www.creteams.com. For more information about The Massimo Group, visit www.massimo-group.com.