News: Brokerage

Rochester Spotlight Company Profile: US Ceiling Corp.

Melissa Geska,
US Ceiling Corp.

Name: Melissa Geska

Title: President

Company Name: US Ceiling Corp.       

How many years have you been in your current field? 19

What is the most exciting job/project/goal for your company in 2019?  
We recently launched our workforce development program, USC Academy. Our overall goal is to cross-train and enhance the depth of our employees’ technical abilities, as well as partner with like-minded organizations such as Urban League of Rochester’s YouthBuild program to help priority populations gain access to our industry. We are deeply passionate about addressing and solving workforce development concerns and increasing the availability of skilled tradespeople. We also recently became an exclusive regional dealer/installer for AeroBarrier, a cutting-edge building envelope sealing system that’s garnering top industry nods and helping high-performance builders achieve the most stringent air sealing requirements. 

What do you like the most about doing business in the Rochester Region? 
I like that there’s stability in our economic outlook, as well as diversity when it comes to the different kinds of initiatives we’re a part of. We take great pride in knowing that our company has played a role in building Rochester’s commercial, multifamily and residential landscape. Our beautiful city also offers a very exciting entrepreneurial environment, with colleges, new technology and lots of start-up businesses.

What Rochester Region networking opportunities does your business participate in? 
We proudly support the Builders Exchange of Rochester and the Rochester Chapter of the National Association of Home Builders—two great organizations that provide tremendous educational and networking opportunities that help bolster our company.

READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

The death of the generic offering memorandum: What buyers expect in 2025 - by Kimberly Zar Bloorian

There was a time when an offering memorandum (OM) was pretty bare bones, some photos, a few bullet points on income, and a rent roll thrown in at the back. That used to get the job done. Not anymore. In 2025, buyers are sharper, faster, and more selective. They’re looking
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,

The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

The anticipated effect of Basel III and ISO 20022 implementation on commercial real estate - by Michael Zysman

July 1, 2025 is the deadline for US banks to begin to adopt Basel III banking standards and July 14, 2025 is the deadline for U.S. banks to adopt ISO 20022 messaging standards. Both will have a significant effect on the banking and commercial real estate (CRE) finance sectors.