REBNY hosts annual residential free member seminar with author, Bethel

The Real Estate Board of New York, (REBNY) in conjunction with its Residential Education Committee hosted author, motivational speaker, radio host and former realtor Sheila Murray Bethel, PhD at its annual Residential Free Member Seminar. The audience, made up of 400 REBNY members ranging from one year of real estate experience to over 20 years experience, often joined in with their own thoughts and experiences as Bethel presented the crowd with her own path and opinions on how to succeed in business, and life. "To live in a home is a big dream. real estate professionals make a difference in people's lives," Bethel, a one-time realtor and single mother who entered the real estate industry to support her young family, informed the crowd. "When I was a realtor I had a check-list and one of the items was, 'You're a problem-solver.' In this business you have to have personal integrity, focus and an understanding of human needs to succeed." Bethel continued with a discussion on habits for success. These habits include among others: A commitment to continually reinvent one's business skills and focus on professionalism and accountability; the branding of 'You,' or as Bethel said, "Branding is the gap between the promise and the performance-make sure you're giving your clients both" and building and maintaining your leadership in the marketplace.