Ones To Watch: Innovators In Commercial Real Estate: Jonathan Kaufman Iger, Sage Realty

Innovation Highlight:
At Sage, we’ve adapted the hotel industry’s “flagging” model to commercial real estate, establishing a consistent standard for service, design and the customer experience across our portfolio. It creates a clear vision for how our properties should feel and operate, going beyond physical amenities to deliver thoughtful, responsive service. Our goal is to build lasting relationships and create environments where people feel welcomed, valued and connected.

Industry Outlook:
The biggest opportunity is the shift from a “flight to quality” to a “flight to experience.” High-quality space and amenities are increasingly baseline expectations; what differentiates a building is how it makes people feel and how it supports their workday. By combining hospitality, personalized service, wellness and community, we can give tenants and their employees a compelling reason to come to the office while building long-term value beyond the physical asset.